Toronto Beckons With Bolder, Brighter Buildings

TORONTO, March 17, 2010 - Toronto is undergoing a profound transformation. The city skyline is
alive with 53 new corporate towers, two major arts and entertainment centres,
luxury hotels and gleaming condos. A new construction crane seems to join
the skyline every week.

The current building boom will add four million square feet of office
space, some 15,000 condo units and 850 hotel rooms to Toronto's core. Not
only has the building boom kept up throughout the recession, but all projects
follow a sustainability guideline developed by the Toronto Green Standard for
New Construction. This is a city-wide guideline that sets out
environmentally-friendly construction practices and ways to increase the
energy efficiency of new buildings.

Be Our Guest!

The luxury hotel boom in Toronto has been the most prominent of city-wide
developments. Appropriately located in Toronto's art and design district is
the Thompson Toronto Hotel. Set to open in spring 2010, Toronto is the first
location outside of the U.S. for the prestigious Thompson chain. Its 102
rooms of artful luxury provide an ideal location for visitors to experience
Toronto's vibrant nightlife and cutting edge cuisine. The rooftop features a
bar lounge, swimming pool with private cabanas and stunning views of
Toronto's skyline and lakefront.

Putting on the Ritz is precisely what the Ritz-Carlton, Toronto will be
doing once open in fall 2010. The building's striking form standing at
53-stories will be an architectural icon. The only Ritz-Carlton in Canada, it
will feature 267 rooms and 159 condominium residences in midst of the
entertainment district. Offering world-class dining and classic amenities
this five-star hotel will join the club of Toronto's elite hotel
destinations.

When the new luxury boutique hotel, Le Germain Maple Leaf Square opens
its doors in August 2010, discerning travellers and sports fans alike will
appreciate the modern décor and high-tech amenities each room features.
Adjacent to the Air Canada Centre, a major league sports and concert venue,
the eight-storey boutique-hotel, will have 171 guest rooms, 5,000 square
feet of meeting space, 8,000 square feet of fitness facilities and a
2,000-square-foot hotel café.

Donald Trump's first Canadian venture, Trump International Hotel and
Tower features luxury at its finest. The 60-storey mixed use building is
slated to open in 2011 in the heart of Toronto's financial district.

Where history meets sophistication, will be the renowned Shangri-La Hotel
and Residences. Slated to open in 2012, this 65-storey tower features 17
floors of sumptuous hotel rooms decorated in a contemporary classical style
with Asian highlights.

Rising out of Toronto's sports and entertainment district in 2010 will be
Bisha Hotel & Residences. This 41-storey hotel and residence building with
its 1920s-inspired interior takes guests back in time. Bisha will feature a
24-hour café, two restaurants and a rooftop swimming pool.

Scheduled to start construction in 2011 and open in 2013, Hotel in the
Garden will be located on the grounds of Exhibition Place along with the
Direct Energy Centre and the newly-opened Allstream Centre convention and
tradeshow facilities. The 320-room, 26-storey hotel will offer guests
resort-style amenities and stunning views of neighbouring Lake Ontario and
the city skyline.

Newest Venues

These venues include Canada's newest and greenest conference centre - the
Allstream Centre that opened in October 2009. Located in the historic
Automotive Building in the grounds of Exhibition Place, this historical
art-deco architectural masterpiece boasts 160,000 square feet of
state-of-the-art technology; ideal for conferences, conventions and just
about any exhibition.

Located just west of the Bloor-Yorkville shopping district The Telus
Centre for Performance and Learning is one of the world's finest cultural
centres. Home to the Royal Conservatory of Music, the newly expanded facility
combines Victorian and modern architecture and features new rehearsal and
performance spaces. Koerner Hall opened to rave reviews for its acoustics and
design.

You can feel the excitement and anticipation growing at the corner of
King and John Streets in the heart of the Entertainment District, the site of
the new 150,000 square foot Bell Lightbox. This outstanding facility will be
the home for the prestigious Toronto International Film Festival in September.
It will also facilitate existing film programs, new initiatives, as well as
community and industry events. Bell Lightbox will provide an essential
meeting place and transformative experiences for film professionals,
educators and film lovers from around the globe.

Together the steadily rising Toronto hotels, condos and office towers
culminate to offer a glimpse of the vertical city to come.

    Summary of new Toronto hotel builds:

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                                                                       No. of
    Hotel                         Opening      Location                 Rooms
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    Thompson Toronto              Spring 2010  Wellington Street          102
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    Le Germain Maple Leaf Square  August 2010  Bremner Boulevard & York   171
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    Ritz Carlton                  Fall 2010    Wellington & Simcoe        267
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    Trump Tower                   2011         Bay & Adelaide             256
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    Shangri-La Hotel              2012         University & Adelaide      220
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About Tourism Toronto

Tourism Toronto, Toronto's Convention and Visitors Association, is an
industry association of more than 1,200 members established to sell and market
the greater Toronto region as a remarkable destination for tourists,
convention delegates and business travellers around the globe. For more
information please visit www.seetorontonow.com.

For further information: Michele L. Simpson, Tourism Toronto,
Tel: +1-416-987-1738, Email: msimpson@torcvb.com

For further information: Michele L. Simpson, Tourism Toronto, Tel: +1-416-987-1738, Email: msimpson at torcvb.com