Toshiba's Carbon-Free Printing Supports US Secretary of State Hillary Clinton's Call for Cleaner Stoves

CHERTSEY, England, October 22, 2010 - Toshiba TEC Imaging's Carbon-Zero printing scheme has had a huge impact
on over 4,000 Kenyan families since its launch earlier this year; supporting
recent calls by US Secretary of State Hillary Clinton for an international
effort to replace dirty stoves with environmentally friendly and healthier
versions.

Since the launch of the scheme in early 2010, over 60,000 tonnes of CO2
have been removed from the environment as a result of Toshiba customers
offsetting the carbon emissions associated with the manufacture, servicing
and daily use of their multi-function printers (MFPs). This carbon reduction
equates to the CO2 produced by 20,000 average cars doing 9,000 miles a year -
in volume terms, equivalent to over 296,000 London buses.

The African Energy Efficient Stove project, which is run through the
independent British organisation co2balance, supplies domestic stoves that
cut the use of firewood by more than half. It is estimated that cooking alone
is responsible for 20% of the world's black carbon.

However the scheme does not only benefit the environment: it also helps
reduces the 1.6 million deaths each year that the World Health Association
identifies as associated with smoke inhalation. In fact, the WHO states that
cooking on an inefficient '3-stone fire' is the equivalent of smoking 2
packets of cigarettes a day.

Providing clean stoves to families in a developing country such as Kenya
ensures an opportunity for businesses to offset the environmental impact of
the carbon emissions produced by Toshiba multi-function printers (MFPs)
through their design, manufacturing, distribution and daily use.

Toshiba MFPs already feature cutting-edge functionality that helps users
reduce their environmental impact, but some level of CO2 emissions are the
inevitable consequence of the manufacture, design and use of office products.
Toshiba's Carbon Zero programme allows customers to offset such emissions in
full, including servicing and consumables, for five years of the product's
life, or one million copies.

Steve Hewson, Marketing Director for Toshiba Tec Imaging says: "Most
organisations these days would claim to care about their social or
environmental impact, but even the practical ways they try to achieve their
ambitions - by recycling, or encouraging employees not to print documents
unnecessarily - can only go so far."

"If you truly care about running a greener office, cutting your costs and
helping the environment, you have to make sure the products you use have
sustainability 'built in' and that any residual CO2 emissions are offset -
completely."

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

    Further information is available from: 

    Hannah Cross
    Toshiba Marketing Manager.
    Tel: +44(0)1932-580185
    E: Hannah.cross@toshibatec.co.uk

Further information is available from: Hannah Cross, Toshiba Marketing Manager., Tel: +44(0)1932-580185, or E: Hannah.cross at toshibatec.co.uk