TripAdvisor Achieves Major Partnership MilestoneBy Tripadvisor, PRNE
Tuesday, May 31, 2011
LONDON, June 1, 2011 -
- More Than 150 MM People View TripAdvisor Content on Third-Party Sites
TripAdvisor(R), the world's largest travel site*, today announced that
more than 150 million people view TripAdvisor ratings, reviews and opinions
on sites other than TripAdvisor each month, as hundreds of marquee brands
around the world, including easyJet, Eurostar, and Expedia, have partnered
with the company to display TripAdvisor content on their sites.
"TripAdvisor continues to grow the number of top brands who are actively
partnering with us to display TripAdvisor content online," said Christine
Petersen, president of TripAdvisor for Business. "When consumers visit the
sites of airlines, rail services and online travel agencies, they get the
added reassurance that they are making a sound purchasing decision that only
trusted reviews and opinions from TripAdvisor can bring. For this reason,
partnering with us makes perfect business sense."
To date, more than 250 companies have entered into an agreement to
feature TripAdvisor content, including destination marketing organisations
(DMOs), airlines, hotel chains and online travel agencies as a growing number
of businesses and organisations seek to enhance their offerings with
TripAdvisor has also seen an increase in the number of third-party sites
hosting TripAdvisor widgets, as more than 30,000 unique domains currently
feature TripAdvisor badges, such as the popular Recommended On, Bravo! and
the What's Nearby? widget. These widgets and more are available on the
TripAdvisor Owners Centre.
TripAdvisor(R) is the world's largest travel site, enabling travelers to
plan and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features
(including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends)
with seamless links to booking tools.
TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more
than 50 million unique monthly visitors* across 18 popular travel brands**.
TripAdvisor-branded sites make up the largest travel community in the world,
with more than 40 million unique monthly visitors***, 20 million members, and
over 45 million reviews and opinions. The sites operate in 29 countries
worldwide****, including China under daodao.com. TripAdvisor also operates
TripAdvisor for Business, a dedicated division that provides the tourism
industry access to TripAdvisor's millions of monthly visitors. The division
includes Business Listings, which allows hoteliers to connect directly to
millions of researching travelers, and Vacation Rentals, which helps property
managers and individual home owners list their properties and showcase hotel
TripAdvisor Media Group websites have been recognized as top travel
resources in 2010 by Conde Nast Traveller, Good Housekeeping, TIME magazine
and Travel + Leisure.
TripAdvisor Media Group generated $486 million in revenue in 2010.
TripAdvisor and the sites comprising the TripAdvisor Media Group are
operating companies of Expedia, Inc. (NASDAQ: EXPE).
TripAdvisor and the TripAdvisor logo are trademarks or registered
trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos
or product and company names mentioned herein may be the property of their
(c)2011 TripAdvisor LLC. All rights reserved.
*Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, August 2010
** In addition to TripAdvisor, The TripAdvisor Media Group of websites
includes: www.airfarewatchdog.com, www.bookingbuddy.com,
www.travelpod.com, www.virtualtourist.com and
***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August
**** TripAdvisor sites operate in 29 countries worldwide:
www.tripadvisor.fr, www.tripadvisor.jp, www.daodao.com,
www.tripadvisor.tw and www.tripadvisor.com.my.
For more information please contact: Laurel Greatrix, lgreatrix at tripadvisor.com , +44(0)777-801-3639
Tags: June 1, London, TripAdvisor, United Kingdom