TripAdvisor Launches Full Flight Search in the U.K.

Award-Winning Flight Search Adds Transatlantic Fees Estimator and Fare Alert Emails

LONDON, March 2, 2010 - TripAdvisor(R), the world's most popular and largest travel community,
has officially launched its full flight search engine in the U.K., making it
even easier for travellers to find transparent information and the best
available deals.

Following a successful beta trial, TripAdvisor Flights now offers one of
the widest selections of flight choices online. The full flight search
includes every major airline, including the U.K.'s largest low cost carriers,
which means British travellers can search a comprehensive selection of flight
itineraries and the best available deals.

Bryan Saltzburg, general manager of new initiatives at TripAdvisor,
comments, "Following a successful trial, we are very pleased to launch the
full version of our flight search to the U.K. market. Now, travellers can
search an even larger selection of flights all in one place from the world's
top airlines and travel companies."

Travellers can find flights from hundreds of carriers including BA,
Virgin Atlantic, easyJet and bmi to name a few, in addition to flights listed
by the U.K.'s largest travel companies including Expedia, Opodo and
ebookers.com.

New Transatlantic Fees Estimator

The popular Fees Estimator, which simplifies and clarifies airline fees
to eliminate any nasty surprises at check-in, has also been expanded to
include transatlantic flights. This is the only service in the U.K. which
calculates and compares the entire cost of a flight, including ticket price,
fees for checked luggage and even anticipated in-flight food service and
entertainment, based on the traveller's needs.

"A British family of four taking a week-long holiday can pay as much as
GBP1,060 on European flights and as much as GBP492 on trans-Atlantic flights
on checked baggage fees, so it's important to evaluate more than just the
base ticket price to determine which flight is the best overall value,"
continues Saltzburg. "Fees Estimator has proved extremely popular with U.K.
travellers searching for domestic and European routes, so we're thrilled to
now offer this money-saving function to those searching for transatlantic
flights."

Fare Alert Emails Launch

To add further value for travellers, the new TripAdvisor Flights offering
also sees the launch of its fare tracking email service. This free alert
service allows travellers to receive email updates as soon as their selected
route falls below a designated price point or drops by a set amount.

Saltzburg continues, "This is another useful tool we've added to
TripAdvisor Flights to help travellers plan the perfect trip. We know
travellers don't always have the time to monitor flight prices - so our new
fare alert email service is an easy to use feature making both the flight
search experience, and saving money, that little bit easier."

    Additional Flight Search Features that Go the Extra Mile

    - Comprehensive SeatGuru content is available through colour-coded maps
      with detailed information about each seat, from legroom to noise
      levels

    - Built-in currency converter that allows users to display flight prices
      in many of the world's major currencies

    - Airline information bubbles appear when travellers mouse over the
      airline logos, describing special features of a particular airline,
      including seatback entertainment

    - TripAdvisor's trusted hotel, attraction and restaurant information is
      always just a click away

Contact Details - Emma O'Boyle, Media Relations Manager TripAdvisor, 7 Soho Square, London, W1D 3QB, Office: +44(0)777-926-2423