Trivnet Powers MFS for Cellcom Israel

NETANYA, Israel, August 17, 2010 - Trivnet, provider of the most powerful transaction management platform
for delivering secured Mobile Financial Services (MFS), announced today that
it has deployed its TRIV Platform(TM) at Cellcom Israel, Israel's largest
cellular services provider, to enable Cellcom Israel's innovative Mobile
Wallet Service announced last month. As part of the service, Trivnet's
platform will power money remittance services from customers of all cellular
operators in Israel to friends and family living abroad. The platform also
connects Cellcom Israel to its banking and credit card partners to provide
mobile financial services for all customers of the Mobile Wallet Service.

"We chose Trivnet as our MFS provider not only because of their advanced
technology, but also based on their expertise in this field and their
commitment to providing high quality service within the agreed timeframe,"
commented Adi Cohen, Marketing Vice President of Cellcom Israel.

"Trivnet is proud to be the supplier of Cellcom Israel for its advanced
mobile financial services and to enable its mobile wallet eco-system,"
commented Amit Mattatia, CEO of Trivnet. "As our customer base continues to
expand, we continually prove our position as the platform of choice for MFS
in both emerging and developed markets. Our implementation at Cellcom Israel
is unique because it enables a mobile wallet service typical to emerging
markets, but in a developed economy using a very innovative approach."

About Trivnet www.Trivnet.com

Trivnet provides the most powerful transaction management platform to
deliver a comprehensive suite of secured Mobile Financial Services (MFS). By
enabling the creation of an MFS eco-system, Trivnet provides Mobile Network
Operators with a vast variety of value added services.

Trivnet's carrier grade TRIV Platform(TM) is already deployed in operator
networks all around the world. The company has close relations with leading
banks, system integrators, service providers, security vendors and merchant
networks.

Founded in 1997, privately owned, and the partner of choice in leading
MFS eco-systems around the world, Trivnet is all about MAKING MONEY MOBILE
(TM).

    Media Contacts:

    Trivnet:
    Stacy Fassberg
    +972-544-234-976
    stacy@trivnet.com

Media Contacts: Trivnet: Stacy Fassberg, +972-544-234-976, stacy at trivnet.com