'Tromboning' Fix Enables Operators to Comply With 2010 EU Ruling

Roamware Solution Eliminates Roaming Voicemail Charges for European Operators

LONDON, February 3 - European mobile operators are in the process of adapting their networks
to comply with the new EU regulation that comes into effect on July 1, 2010
and will prohibit operators from charging roaming customers for redirecting
calls into voicemail while on a visiting network.

Roamware estimates that European operators will collectively incur an
annual cost of between euro 130m and euro 150m for re-bounding international
voicemail calls*, known in the telecoms industry as 'tromboning'. To reduce
the costs of tromboning, Roamware has introduced its patented solution,
Voicemail Call Completion (VMCC), and is working with European mobile
operators on its deployment. The EU regulation has seen increased interest
among mobile operators. So far, 40 mobile operators have implemented the
solution.

"The EU's fundamental issue was that roamers could not exercise
discretion in accepting voicemail messages, unlike a phone call which they
can refuse to answer. Using Roamware's enhanced Voicemail Call Completion
service in the home network, the Roamware software recognises when the
customer is not available to answer a call and deposits it into voicemail
without the call ever leaving the home country and incurring roaming
charges," said John Jiang, CTO and EVP - Product Management at Roamware.

The EU regulation aims to ensure that subscribers are not charged an
additional fee for receiving voicemail messages while abroad. Subscribers are
frequently charged for two international call legs for receiving voicemail in
a different country as the call is first directed from the home network to
the visited location and then back to home network where the voicemail is
located.

Jiang continued: "The Voicemail Call Completion service has not only
ensured compliance ahead of the deadline, but enabled several European
operators to achieve considerable savings. Deployment costs are recovered in
less than six months with the additional savings.

The cost of compliance, without VMCC in place, in terms of payout to
roaming partners for trombone calls would be several million euros. In
addition, this new technology has enabled us to accrue savings from
terminating the voicemail calls to non-EU roamers locally. For mobile
customers, it's all about an improved roaming experience."

*Based on the level of roaming traffic in Europe as reported by the GSM
Association.

About Roamware, Inc.

Roamware, Inc. is the leading provider of roaming and mobile financial
services solutions with a customer base of over 400 mobile operators across
150 countries.. The company is the global leader in mobile roaming solutions
with an estimated 60 per cent market share of the voice and data roaming
segments for GSM, 3G and CDMA technology platforms. Roamware m-commerce and
mobile banking solutions have been successfully deployed by major banks and
global operators around the world, including: Vodafone, Permanent TSB and
Bank of Ireland. Its solutions range from credit transfers, international
remittance, person to person transactions to top-up and bill payment. The
company is headquartered in San Jose with operations in Brussels, Bangalore,
Mumbai, New Delhi Singapore, Dublin, Johannesburg, Amman and Hong Kong.

www.roamware.com

EMEA, Vojtech Horna of Atomic PR, +44-207-282-2901, vojtech at atomicpr.com, for Roamware, Inc.; or Abraham Punnoose, VP, Marketing & Business Development of Roamware, Inc., +91-9967927777, abraham.punnoose at roamware.com