Turkcell Receives 3 Prizes from European Digital Communications and the Golden Drum AwardsBy Turkcell, PRNE
Wednesday, October 12, 2011
ISTANBUL, Turkey, October 13, 2011 -
Turkcell (NYSE: TKC, ISE: TCELL), Turkey’s leading communications and technology company Turkcell has been awarded three prizes at the Digital Communication Awards and Golden Drum International Advertising and PR Festival. Turkcell has been ranked first among thousands of participating campaigns for its interactive contest “More Tweets” in the Innovation of the Year Category at the Digital Communication Awards, while also being awarded the “Innovative Campaign” and Special Jury Prize “Grand Prix” at Golden Drum.
The ‘More Tweets’ Campaign had previously been voted ‘The Best’.
The More Tweets Contest, held between April 7-14, 2011, involved the removal of post-its one by one from the boxes of the 7 smart phones that offer the best Turkcell 3G experience.
A total of 56,734 tweets were written under the name of #turkcelltweet hash tag during the campaign. Turkcell appeared on Twitter’s trending topic list on the very first day of the campaign, and remained there for 8 days. Approximately 3.6 million people were reached during the campaign.
Turkcell’s highly creative “More Tweets” campaign had previously received four awards in Turkey: 2 Crystal Apples, the “Best Event and Interactive Marketing Usage Award” from Mediacat Felis, and the Avea Grand Interactive Award.
About the European Digital Communication Awards
The European Digital Communication Awards were initiated by the Quadriga University of Applied Sciences; a graduate school specialized in the field of professional communication. The objective was to identify and honour innovative approaches and solutions by taking the entire spectrum of online communications into account, and to foster dialogue between practitioners and academics active in the field. A high-level jury of 35 members is comprised of leading practitioners and academics. Each year candidates are evaluated according to criteria such as general idea, strategy, creativity, results and efficiency. Thousands of companies from all over Europe apply to participate every year.
About Golden Drum
Golden Drum, an advertising and PR summit, which has been held in Portoroz on Slovenia’s Adriatic coast for the past 18 years, provides a competitive environment for projects from all over the world. At this festival, whereas only marketing projects had been evaluated until two years ago, PR projects too have been evaluated since last year. During the three-day festival, in addition to the contest itself, the latest developments in the field of advertising and PR are assessed at workshops, conferences and meetings. Last year Turkcell received the “Best Corporate PR”, Best PR Team” and “Best PR Event” awards following the 3G speed test event held in Diyarbakir and Paris.
Turkcell is the leading communications and technology company in Turkey with 34.1 million subscribers and a market share of approximately 54% as of June 30, 2011 (Source: Operator’s announcements and excluding the impact of the change in prepaid churn periods in Q2 2011). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 61.7 million subscribers as of June 30, 2011. The company covers approximately 85% of the Turkish population through its 3G and 99.07% through its 2G technology supported network. It has become one of the first among the global operators to have implemented HSDPA+ and achieved a 42.2 Mbps speed using the HSPA multi carrier solution. Turkcell reported a TRY2.3 billion (US$1.5 billion) net revenue with total assets of TRY15.5 billion (US$9.5 billion) as of June 30, 2011. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at www.turkcell.com.tr
For further information please contact Turkcell
Nihat Narin, Investor and International Media Relations
You can now follow the most up-to-date Turkcell developments on twitter by clicking on the link below.
Tags: Istanbul, October 13, Turkcell, Turkey