UBM Announces Partnership with AIM to Produce First Virtual Trade Show in the Auto Identification Market

PRINCETON, New Jersey -

- Track & Trace Billed as First 100% Online Exhibition and Conference

UBM International Media, a wholly owned subsidiary of United Business Media plc (LSE: UBM), today announced its partnership with AIM to launch the Track & Trace Virtual Trade Show, December 2-3, 2009. AIM, the international trade association representing automatic identification and mobility technology solution providers, is the recognized authority on bar code, RFID, and enterprise mobile computing, and has actively led the way in industry standards, education, and outreach.

The Track & Trace Virtual Trade Show is the first exclusively online exhibition and conference that uses cutting-edge technology to connect a larger community of industry professionals, decision-makers and leading suppliers from the Auto Identification market, in real time.

During the Track & Trace Virtual Trade Show, products are showcased to prospects and qualified leads are generated. Detailed attendee leads of show attendees are supplied to sponsors and exhibitors during the live event, as well as for three months post show via an On-Demand access.

“United Business Media has a strong history in both the auto identification market and the crucial attendee industries. We own global media brands in healthcare, food ingredients, pharmaceuticals, chemicals, and channel. With AIM’s help in targeting these markets, we will provide a platform for auto id vendors to connect with key vertical industries,” said Jennifer Jessup, Business Director, UBM.

Mrs. Jessup continued, “We’re excited to be partnering with AIM to provide this 100% virtual event. Their global insight is invaluable; they are the leaders in the auto identification industry and will help us better serve this market.”

“With our support, the Track & Trace VTS will provide an outstanding venue for the crucial mix of buyers and sellers focused on this exciting marketplace,” confirms Daniel P. Mullen, President, AIM.

The Track & Trace Virtual Tradeshow will include all of the features found at a physical event. Spanning two days, the virtual trade show is comprised of:

- Exhibit Halls complete with interactive exhibitor booths and staff - An Auditorium hosting live, scheduled presentations - A Resource Center where white papers, podcasts and informative content can be located - A Lounge for networking and relationship-building via instant messaging and or group chat - A Prize Center designed to increase participation by introducing fun

Available exhibitor packages include a Standard Booth Package, Premium Content Sponsor, and a combination Content Sponsor & Booth Package. For additional information, please contact Matthew Canale, Account Executive, at +1-609-759-4735 or matthew.canale@ubm.com

Attendee registration is complimentary and will open in late September. More information is available at www.ubmtrackandtrace.com.

UBM International Media is a wholly owned subsidiary of United Business Media plc (LSE: UBM) a leading provider of business information services to the maritime, travel, fashion, technology, healthcare, media, and property industries. UBM offers services in trade shows, online, news distribution, and publishing to customers across the globe. Its brands are represented in more than 30 countries and are organized into specialist teams that serve their business communities helping them excel in their market by working effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.

About AIM

AIM is the industry association and worldwide authority on automatic identification and data collection technologies. AIM members are providers and users of technologies, systems, and services that capture, manage, and integrate accurate data into larger information systems.

For more information about AIM and its members and services, please visit www.aimglobal.org or www.rfid.org.

Source: UBM

Jennifer Jessup, Business Director, UBM International Media, +1-609-759-4707, jennifer.jessup at ubm.com