Ultimate Cocktail Challenge 2011 Announces Winners and Shakes Up the Spirits World!

Best Gin, Vodka, Tequila, Rum and More Named in Classic Cocktails and Best Signature Cocktails Announced

NEW YORK, April 14, 2011 - The second annual Ultimate Cocktail Challenge which featured two
distinctive and revolutionary competitions - Classic Challenge and Signature
Challenge - was held April 5-8 in NYC and today announces the winning
spirits.

Ultimate Beverage Challenge, a New York-based beverage competitions and
events company, is breaking new ground with two cocktail competitions -
Classic Challenge, which assesses how well spirits perform in classic
cocktails and Signature Challenge, which evaluates how well entered spirits
perform in the proprietary recipes supplied by the brands.

Led by F. Paul Pacult (Judging Chairman and UBC founder) and Sean Ludford
(Assistant Judging Chairman) judges included world-renowned mixology
superstars Jacques Bezuidenhout, Dale DeGroff, Jim Meehan, gaz regan, Julie
Reiner, Steve Olson, Audrey Saunders, Marcos Tello, David Wondrich and more.

For the complete list of results for both Classic and Signature
Challenges, including cocktail recipes, go to
www.ultimate-beverage.com/ucc2011results. For a selection of
downloadable images go to www.ultimate-beverage.com/ucc2011download.

CHAIRMAN'S TROPHY WINNERS

- CLASSIC COCKTAILS -

Spirits in Classic Challenge were judged on the 100-point rating system.
The highest scoring spirit in each classic cocktail was awarded the Ultimate
Cocktail Challenge Chairman's Trophy.

    BEST GIN in a...
    - Aviation - Plymouth
    - Extra Dry Martini - Beefeater London Dry
    - Gin & Tonic - Beefeater 24
    - Negroni - No. 3 London Dry

    BEST VODKA in a...
    - Bloody Mary - Vesica
    - Cosmopolitan - Absolut Citron
    - Vodka & Tonic - Luksusowa

    BEST TEQUILA in a...
    - Margarita w/Cointreau - Olmeca Plata
    - Paloma - Izkali Reposado
    - Tequila Sunrise - 901 Silver

    BEST RUM in a...
    - Daiquiri - Banks 5 Island
    - Mojito - Banks 5 Island
    - Mai Tai - Holey Dollar Silver Coin

    BEST CACHACA in a...
    - Batida de Fresa - Leblon
    - Caipirinha - Leblon
    - Caipirinha de Uva - Leblon

    BEST COGNAC/BRANDY in a...
    - Brandy Julep - Remy Martin VSOP
    - Sidecar - Camus VS Elegance
    - Stinger - Camus VSOP Elegance

    BEST SCOTCH WHISKY in a...
    - Blood & Sand - Highland Park 12 Years Old Single Malt
    - Rob Roy - Highland Park 12 Years Old Single Malt
    - Rusty Nail - The Macallan Fine Oak 10 Years Old Single Malt

    BEST AMERICAN WHISKEY in a...
    - Manhattan - Bulleit Rye
    - Mint Julep - Bulleit Rye
    - Old-Fashioned - George Dickel #12

    BEST IRISH WHISKEY in a...
    - Irish Coffee - Jameson Gold Blended
    - Wild Irish Rose - Michael Collins Blended

    BEST ORANGE LIQUEUR in a...
    - Cosmopolitan - Cointreau
    - Margarita - Cointreau
    - Sidecar - Cointreau

CHAIRMAN'S TROPHY WINNERS

- SIGNATURE COCKTAILS -

Spirits in Signature Challenge were judged on the 100-point scale. In
recognition of the individuality of each recipe, all Signature cocktails that
scored 90 points and higher were awarded the Ultimate Cocktail Challenge
Chairman's Trophy. Below find the Chairman's Trophy winners and the name of
the Signature cocktail recipe they provided:

    GIN
    - Beefeater 24 - "French 75"
    - Beefeater London Dry - "French 75"
    - Hendrick's - "LA Luna"

    TEQUILA
    - Don Julio Anejo - "Don Julio Luxury Cider House"
    - Familia Camerena Reposado - "Camarena Santa Maria"

    FLAVORED RUM
    - Blackbeard Spiced Rum - "Black Bitter & Stirred"

    COGNAC/BRANDY
    - Gran Duque D'Alba - "Spanish Sidecar"
    - Samogon Unaged Grape Spirit - "From Russia With Love"

    SCOTCH WHISKY
    - Glenfiddich 12 Years Old Single Malt - "Blood and Sanguinello"

    LIQUEURS
    - Cointreau - "Cointreau Cup"

    ABSINTHE
    - Pernod Absinthe - "Green Beast"

    VERMOUTH
    - Noilly Prat Original - "Le Flip, C'est Chic"

    OTHER LIQUEURS
    - Becherovka Herbal - "Czech-Up"
    - St-Germain - "The St-Germain Cocktail"

UBC's third and final Challenge for 2011 is: ULTIMATE WINE CHALLENGE, May
2-6, 2011. Go to www.ultimate-beverage.com/wine-contest/ for more
information.

ABOUT ULTIMATE BEVERAGE CHALLENGE (www.ultimate-beverage.com)

Ultimate Beverage Challenge (UBC) provides expert evaluation of spirits,
cocktails and wines for producers, importers and marketers through its three
innovative annual competitions - Ultimate Spirits Challenge, Ultimate
Cocktail Challenge and Ultimate Wine Challenge. UBC promotes the results from
the Challenges to consumers, media and members of the trade through its Web
site, email, blogs, newsletters, videos and social media. In addition, UBC
hosts a gala consumer, media and trade tasting event, Ultimate Blast, in NYC
on October 14, 2011, to showcase the most noteworthy spirits, cocktails and
wines.

For additional information about the 2011 Challenges and to see photos,
videos and press coverage go to www.ultimate-beverage.com/ or contact
us directly at info@ultimate-beverage.com or +1-347-878-6551.

See us on Facebook - www.facebook.com/UltimateBeverageChallenge

Manuela Savona, Savona Communications, for Ultimate Beverage Challenge. +1-917-969-1275, manuela at savonacommunications.com