Turkey Yellow Pages Integrates .tel Domains Into Mobile-Ready Offerings

By Telnic Limited, PRNE
Wednesday, April 13, 2011

LONDON, April 14, 2011 - Telnic Limited (telnic.tel), the registry operator for
the .tel top level domain (TLD) today announced that Turkey Yellow Pages
(yellow.com.tr) is the latest yellow pages organization to integrate
the .tel service into its online advertising packages.

Trevor Nadeau, Managing Director for Turkey Yellow Pages,
said: "As the established provider of verified business listings in Turkey,
we're constantly looking at the development of the internet and new
technologies to provide our customers with the greatest audience. With .tel,
we can provide an integrated, location-ready and mobile optimized site that
will really complement all of our investments in the mobile internet, apps
and better discoverability for our clients."

Located in Kavacik, Istanbul and with more than 600,000
verified business listings and over 2.5 million unique visitors per month,
the Yellow.com.tr platform of products has become Turkey's trusted
destination for business listing information.

Dual-language information is of growing importance to
businesses in Turkey. According to statistics from the Turkish Culture and
Tourism Office[i], the number of visitors to Turkey exceeded 27 million for
the first time in 2009, with a 30% increase in visitors from the United
since 2006. Additionally, relatively low (18%) penetration of smart
phone devices in Turkey[ii] means that information needs to be delivered in a
low-cost, optimized way for mobile access.

Ian Bowen-Morris, Chief Marketing Officer at Telnic, added:
"With its simple set-up, ability to support multiple languages and its low
cost of access over mobile devices, .tel provides a perfect promotional
platform for businesses to market both to residents and visitors in Turkey.
Turkey Yellow Pages is a clear innovator in local search with excellent
quality local business listings data at the core of its proposition. .tel
domains provide a smart way for its growing user base to access information
quickly and conveniently from any PC or mobile, enhancing the online
visibility of its clients. "

More information about .tel and Telnic can be found at
telnic.org. To find out how small businesses and professionals use
.tel domains, please visit ILoveMyTel.com.

Note to Editors:

About Telnic Limited - see about.telnic.tel

About Turkey Yellow Pages - see about.yellowmedia.tel

Primary Contacts - Gul Elitas, Turkey Yellow Pages +90-541-220-52-49/Ian
, CMO, Telnic Limited: ianbm.tel




[ii] tinyurl.com/3ngbw94

Primary Contacts - Gul Elitas, Turkey Yellow Pages +90-541-220-52-49/Ian Bowen-Morris, CMO, Telnic Limited: ianbm.tel

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