Valued Opinions Reveals Mixed Emotions Over 3D Technology

By Valued Opinions, PRNE
Wednesday, January 19, 2011

LONDON, January 20, 2011 - Valued Opinions has revealed the latest views on the willingness of the
UK public to upgrade to 3D technology.

Since the release of James Cameron's Avatar in late 2009 the 3D concept
has boomed. In the last year 3D movies have been rolled out on a regular
basis and nearly all cinemas now show at least one 3D movie at a time.

The next stage in 3D technology was released in September, roughly a year
to date since the release of Avatar; it is of course 3D TV.

Since then, paid subscription TV services have been battling it out to be
the one to raise the stakes by releasing the first ever 3D channel. In their
attempt to increase awareness and enhance their reputation, paid subscription
providers started to warm viewers into the concept by showing sport in 3D
across the US and UK.

An online opinion poll conducted by the market research surveys site,
Valued Opinions asked people whether they were interested in upgrading their
television to a 3D broadcast. 46% of respondents who participated were
inclined to upgrading their TV. However cost appears to be a major factor
influencing the adoption of this new viewer phenomenon. Of the 46% who were
likely to buy a 3D broadcast, 27% stated that they would only do so once the
prices fell.

So it appears that 3D television is proving to be a highly expensive risk
for all those involved. Not only for the consumer to purchase but for
production companies to make. With all the excitement that comes with 3D
technology, the risk that goes with it must be considered. Surely all those
involved will no doubt be hoping that this isn't just the latest craze but
something that will stay around for some time.

Cost aside, there seems to be more than one issue facing the transition
into 3D television: the use of glasses which is a requirement to be able to
enjoy the full 3D experience.

Earlier this year, roughly 6 months since the hype of Avatar, respondents
of the paid online surveys ( site
Valued Opinions were called on once again to give their opinions. The online
opinions rendered 38% of participants didn't enjoy wearing the 3D glasses.
Although this doesn't represent the voice of the majority, it does reflect
both an opportunity and a threat to the survival of 3D broadcasting.

These public opinions give an insight into the response of 3D television
integration, but only time will tell of the exact results. The issue of cost
is something that will surely decrease over time, but whether the public
become acceptant of the fact that glasses must be worn to watch their
favourite program is uncertain. All in all, 3D is still relatively new, and
technology is constantly changing. It could simply be a matter of time before
some tech-savvy genius finds a solution to enhance the user's experience and
maybe wearing glasses will become a thing of the past.

About Valued Opinions:

Valued Opinions is an online market research platform where members have
the opportunity to earn rewards by participating in online surveys
( Through various partnerships with popular
retailers such as, Tesco and HMV, Valued Opinions provides its
members with attractive rewards in exchange for completing online paid
surveys, meaning members essentially get paid for online surveys
( The survey topics are tailored
to their member's preferences and can include anything from green issues to
healthy living, fast food to slow trains, politicians to favourite film.

Made up of more than 2 million members globally, the Valued Opinions
community provides market research companies with access to untapped opinions
from a large database of consumers.

    PR Contact:

    Sebastien Van Schalkwyk
    Loyalty Marketing Manager
    1st Floor, Elizabeth House
    39 York Road
    SE1 7NQ

PR Contact: Sebastien Van Schalkwyk,Loyalty Marketing Manager, 1st Floor, Elizabeth House, 39 York Road, SE1 7NQ, +44(0)207-921-2562,

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