Viral Video Campaign Face Your Food

AMSTERDAM, October 25, 2010 - Do you ever stop to think about where your food comes from? The viral
video campaign 'Face Your Food' brings together a global online community to
fight for a more sustainable food industry.

The production of food has a major impact on our world. Thousands of
plant and animal species are under threat due to harmful agricultural
practices. Farmers across the globe are suffering because of unfair trade.
The viral video campaign 'Face Your Food' invites people from across the
globe to hold the food industry accountable for the way our food is produced.

Corporate responsibility

The food industry has the power and the responsibility to make sure that
the production of the food we enjoy does not harm our planet. Fairfood
International, a non-profit lobby organisation, encourages food and beverage
companies to live up to their responsibility and make their products more
sustainable.

Global online support

Lobbying multinational companies to change their production and trade
methods requires tremendous public support. On UN World Food Day Fairfood
launched its viral video campaign 'Face Your Food' to rally support. This
campaign invites people from across the world to film themselves while
eating. The video is then automatically slowed down and played backwards.
This faces us with the question where our food comes from. By participating
in this campaign and showing your support for Fairfood on Facebook, you can
join the fight for a sustainable future.

Check out the campaign page www.face-your-food.org and the
promotional video www.youtube.com/watch?v=fTCyChcdCSY.

Note to editors

Fairfood International Fairfood International encourages sustainability
in the food industry, contributing to the fight against poverty and hunger
around the world. Fairfood International has a head office in Amsterdam and
lobbyists stationed in London, Berlin, San Francisco, Sao Paulo,
Johannesburg, New Delhi and Sydney. Fairfood is in contact with over 1300
companies in 60 countries worldwide.

www.fairfood.org

For more information and visual material please contact Tessa Adelaar: +44-77-86-30-55-38, tessa.adelaar at fairfood.org, www.fairfood.org