VisitDenmark Partners With Expedia for Online Advertising Campaign to Promote Travel to Copenhagen

LONDON - Campaign will reach travelers on Expedia sites across Europe with new homepage spotlight service

Expedia, the world’s leading online travel company, today announced a new partnership with VisitDenmark for the first-ever multi-country homepage spotlight campaign from Expedia Media Solutions. During the week of June 8, the Danish capital Copenhagen is prominently featured in advertising space on the homepages of Expedia sites in France (www.expedia.fr), Germany (www.expedia.de), Italy (www.expedia.it) and the UK (www.expedia.co.uk), which are highlighting the city’s most popular attractions and offering cost-saving deals on trips to Denmark.

In addition to a branded VisitDenmark overlay on each homepage, each of the participating Expedia sites will feature dedicated microsites. These sites let Expedia visitors explore the Copenhagen art scene, learn about the city’s many festivals and save money with Expedia’s travel deals, all on a single Copenhagen-specific microsite.

Travelers from France, Germany, Italy and the UK stayed more than 1 million room nights in Denmark in 2008. This partnership helps Expedia customers in those countries discover Copenhagen’s wide range of attractions, lodging and travel options through rich content that delivers high profile exposure for VisitDenmark on some of Europe’s most popular travel websites.

“We’re thrilled to partner with Expedia and share our beautiful country with the millions of travelers that shop on their sites,” said Jacob Trampe Broch, head of global marketing, VisitDenmark. “With Expedia’s dedicated Media Solutions team and significant traveler reach, this campaign is a unique opportunity to quickly and easily showcase Copenhagen and Denmark to an international audience of travelers who are in the market for a holiday.”

“Without question, VisitDenmark is leading the way in their approach to promote their vibrant country as a travel destination,” said Doug Miller, vice president of global media solutions for Expedia. “We’re excited to be a part of this innovative effort, and we’re pleased that Denmark can benefit from our new homepage spotlight solution and the fact that Expedia is the most highly visited online travel marketplace in the world.”

Formed in 2007, Expedia Media Solutions is dedicated to building online and offline media partnerships for travel and non-travel brand advertisers, and to enable them to leverage the unique media value of Expedia’s network of leading travel brands and global points of sale. For more information, visit www.advertising.expedia.com.

About VisitDenmark

VisitDenmark is the official national tourism organization of Denmark handling the profile marketing of Denmark as a tourist destination and coordinating and developing tourism promotion activities. VisitDenmark is a corporate fund, subject to the control of the Danish Minister of Economic and Business Affairs. All marketing activities domestically and abroad are co-funded through contributions from the tourism industry. The organization’s head office is located in Copenhagen with nine market offices throughout Europe, in the US and Asia. For more information go to: www.visitdenmark.com

Source: Expedia, Inc.

Expedia, expediapr at edelman.com