Vodafone UK Launches One Net Express and Connects the World's One Millionth One Net User

Vodafone UK Launches One Net Express for Small Businesses To Ensure They Never Miss a Business Call Again and Save up to 20% on Communication Costs

NEWBURY, England, October 15, 2010 - Vodafone UK launches Vodafone One Net Express, a completely new way of
communicating for small businesses that merges all landline and mobile calls
to create an innovative mobile-only solution. Customers can get through first
time, no matter which number they dial.

The new service from Vodafone's One Net family means all landline and
mobile business calls go straight to one phone giving business people the
flexibility to work in an office or on the move and never miss a call.
Businesses can have multiple geographic numbers, allowing them to advertise a
local number no matter where they are based. These services are designed to
help make any business even more responsive and increase customer
satisfaction.

Vodafone One Net Express, aimed at companies with up to ten people, is a
unique, purpose built solution that brings landline and mobile calls together
on one intelligent network. It opens up powerful call management features
which would usually only be available to larger businesses, such as helping
to control calls, creating `hunt groups' where a call gets routed to multiple
people, single voicemail and an automated switchboard.

Both Vodafone One Net Express and Vodafone One Net can help businesses
reduce communication costs by up to 20% with unlimited internal calls across
landline and mobile devices and no call forwarding costs. There's no
installation with Vodafone One Net Express, meaning businesses can get
started straight away.

And that's just what the world's one millionth One Net connection did.
Basingstoke based FitMama's founder Marie Behenna-Moran is now using Vodafone
One Net so her busy team of pregnancy exercise specialists can keep in touch
with expectant mums. Whether her trainers are in the office, in a class, or
on the move, calls will find them.

"The phone is our office," said Marie Behenna-Moran, Founder of FitMama.
"Now we can take it everywhere, we don't have to worry about missing customer
calls or forgetting anything - it's all in one place. The smartphones
provided as part of the Vodafone One Net package are very easy to use and
provide us with access to absolutely everything we need - even while on the
run between appointments. It's making a real difference to the way we do
business."

Peter Kelly, Director of Enterprise at Vodafone UK said: "With our trio
of unified communications solutions - Vodafone One, Vodafone One Net and
Vodafone One Net Express we now have a complete family of unique, simple and
effective services to help transform the communications of any size of
business, deliver tangible cost savings and improve customer experience on
the UK's best network. Customers like FitMama are telling us that these
services are positively impacting the bottom line by improving their results
and delivering cost savings. This market is really taking off because
companies can now be more responsive to their customers and spend more time
focused on their own business."

Vodafone UK is spreading the word about Vodafone One Net and Vodafone One
Net Express services with a multi-million pound integrated marketing campaign
that launches today.

For more information on Vodafone One Net and Vodafone One Net Express go
to: www.vodafone.co.uk/onenet or call +44(0)8450-727-242.

About FitMama:

Founded in 2005 by Marie Behenna-Moran, FitMama is a pregnancy exercise
specialist offering exercise and education services to pregnant women and new
mothers in and around Basingstoke, UK. FitMama provides both public classes
and private sessions, to help pregnant women prepare for the rigours of
labour and new mothers recover from the physical stresses of birth.

    For further information:
    Vodafone UK Media Relations
    Telephone: +44(0)1635-666777

For further information: Vodafone UK Media Relations, Telephone: +44(0)1635-666777