Which Design Has Improved Your Life? The World's Largest Monetary Design Award, INDEX:Award, Invites the Public to Nominate for Upcoming Award Cycle

COPENHAGEN, September 27, 2010 - The international design award for life-improving designs, INDEX:Award,
calls upon the world community to submit nominations for its 4th award cycle.

The Denmark based, INDEX:Award is the largest monetary design award in
the world, and it is presented biennially to five winners at a ceremony in
Copenhagen. The next INDEX:Award will be presented in 2011, but beginning on
September this year, the world community can nominate their favorite designs
for the award.

Design to improve life!

What sets the INDEX:Award apart from other design awards is its focus on
designs that have a life-improving impact. INDEX: is looking for designs that
target and solve the challenges and problems of human life.

Anybody can nominate his or her favorite life-improving design for the
award, which is presented to an international jury of designers, design
scholars and thinkers, business people, and curators. The award, worth a
total of 500,000 euro, is presented to five winners, which are each presented
with a monetary award of 100,000 euro. The online nomination process starts
September 7, 2010, and closes December 17, 2010.

All entries will be displayed on the nominations website, and a select
group of finalists with between 50 and 100 designs will be displayed in the
world touring INDEX:Award 2011 Exhibition premiering in Copenhagen, Denmark,
in September 2011.

Previous INDEX:Award laureates have included Vestergaard Frandsen (2005,
LifeStraw(TM)), Yves Behar and One Laptop Per Child Foundation (2007, OLPC
XO1), Tesla Motors (2007, Tesla Roadster), Better Place (2009, Better Place
Electric Vehicle Services), Christien Meindertsma (2009 Pig 05049) and
Philips (2009, Chulha Stove).

INDEX: accepts entries from all fields of design including communication
design, product design, architecture, service design, interaction design and
greentech.

Profile:

INDEX: is a Denmark-based, nonprofit organization, established in 2002,
which coined the concept "Design to Improve Life." INDEX: works globally to
promote and apply both design and design processes that have the capacity to
improve the lives of people worldwide. INDEX: is widely recognized for its
biennial global design award, the INDEX:Award, the largest monetary design
prize in the world, worth EUR500,000 and encompassing the five categories of
INDEX:-Body, Home, Work, Play, and Community. Read more at
www.designtoimprovelife.dk.

Nomination and participation are free of charge.

Timeline

    17 December:        Deadline for online submission of nomination forms

    April 2011:         Shortlisted Finalists are announced

    September 2 2011:
                        INDEX:Award Exhibition opens in Copenhagen

                        INDEX:Award is presented to five winners at a
                        ceremony in Copenhagen, Denmark

High resolution images available to the press at
www.designtoimprovelife.dk

    Further details:
    designtoimprovelife.dk
    Email: info@indexaward.dk
    Telephone: +45-3389-2005

Further details: designtoimprovelife.dk, Email: info at indexaward.dk, Telephone: +45-3389-2005; Press contact: Niels Jarler, Communications director, INDEX:Award, Email: NJ at indexaward.dk, Telephone: +45-2011-3806