Whirlpool Corporation CEO to Ring NYSE Closing Bell

Kicks Off 100th Anniversary Celebration

BENTON HARBOR, Michigan, November 11, 2010 - Jeff M. Fettig, chairman and chief executive officer of Whirlpool
Corporation (NYSE: WHR), will ring The Closing Bell(R) at the New York Stock
Exchange today. The event will cap off the first day of Whirlpool
Corporation's year-long celebration, leading up to the company's 100th
anniversary on November 11, 2011.

    (Logo: photos.prnewswire.com/prnh/20101108/CL95574LOGO )
    (Logo: photos.prnewswire.com/prnh/20040202/DETU004LOGO )

"It is appropriate for our company to begin this historic year with the
New York Stock Exchange," said Jeff M. Fettig, Whirlpool Corporation chairman
and chief executive officer. "Our company held its first stockholders'
meeting on November 11, 1911. For 99 years, we have worked diligently to
create long-term value for our shareholders and it is only fitting that we
would begin our 100th year in business right here on the trading floor of the
NYSE. Whirlpool Corporation has had a remarkable and inspiring history."

Whirlpool Corporation stock is an enduring bellwether on the NYSE, having
first listed its shares there 55 years ago. Its stock is also an important
part of the S&P 500 index, one of the principal performance benchmarks used
by equity investors.

As the world's leading manufacturer of major home appliances, Whirlpool
Corporation's continued investment in consumer-relevant innovation and its
consumer-preferred brands and globally diverse product offerings continues to
position the company for growth.

Whirlpool Corporation's strengths are reflected in its long-term share
performance. During the 10-year period since 2000, Whirlpool Corporation
stock appreciation outpaced both the Dow Jones Industrial Average and the S&P
500. Its organic growth has been complemented by targeted acquisitions to
consistently expand its global reach, creating an industry leader with its
brands and products now sold in more than 130 countries.

Whirlpool Corporation's senior leadership team will participate, along
with Mr. Fettig, in today's closing bell ceremony.

For press materials, logos and images related to Whirlpool Corporation's
year-long celebration of its 100th anniversary visit:
www.whirlpoolcorp.com/100.

About Whirlpool Corporation

Whirlpool Corporation is the world's leading manufacturer and marketer of
major home appliances, with annual sales of approximately $17 billion in
2009, 67,000 employees, and 67 manufacturing and technology research centers
around the world. The company markets Whirlpool, Maytag, KitchenAid,
Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to
consumers in nearly every country around the world. Additional information
about the company can be found at www.whirlpoolcorp.com.

About Whirlpool Corporation's 100th Anniversary

Founded on November 11, 1911, Whirlpool Corporation has influenced home
and family life during the last century. The company is driven by the belief
that everyone needs a comfortable place to call home and has a 100 year
history of creating better ways of cooking, cleaning, refrigerating and
storing. Whirlpool Corporation is focused on improving lives one person, one
family, one home, one community at a time.

This document contains forward-looking statements about Whirlpool
Corporation and its consolidated subsidiaries ("Whirlpool") that speak only
as of this date. Whirlpool disclaims any obligation to update these
statements. Forward-looking statements in this document may include, but are
not limited to, statements regarding expected earnings per share, cash flow,
productivity and material and oil-related prices. Many risks, contingencies
and uncertainties could cause actual results to differ materially from
Whirlpool's forward-looking statements. Among these factors are: (1) changes
in economic conditions which affect demand for our products, including the
strength of the building industry and the level of interest rates; (2) the
effects of the global economic crisis on our customers, suppliers and the
availability of credit; (3) Whirlpool's ability to continue its relationship
with significant trade customers, and the ability of these trade customers to
maintain or increase market share; (4) intense competition in the home
appliance industry reflecting the impact of both new and established global
competitors, including Asian and European manufacturers; (5) the ability of
Whirlpool to manage foreign currency fluctuations; (6) product liability and
product recall costs; (7) litigation and legal compliance risks; (8) the
ability of Whirlpool to achieve its business plans, productivity
improvements, cost control, leveraging of its global operating platform, and
acceleration of the rate of innovation; (9) inventory and other asset risk;
(10) fluctuations in the cost of key materials (including steel, oil,
plastic, resins, copper and aluminum) and components and the ability of
Whirlpool to offset cost increases; (11) the ability of suppliers of critical
parts, components and manufacturing equipment to deliver sufficient
quantities to Whirlpool in a timely and cost-effective manner; (12) health
care cost trends, regulatory changes and variations between results and
estimates that could increase future funding obligations for pension and
other postretirement benefit plans; (13) Whirlpool's ability to obtain and
protect intellectual property rights; (14) information technology system
failures and data security breaches (15) global, political and/or economic
uncertainty and disruptions, especially in Whirlpool's significant geographic
regions, including uncertainty and disruptions arising from natural disasters
or terrorist attacks; (16) the effects of governmental investigations or
related actions by third parties; (17) the impact of labor relations; (18)
our ability to attract, develop and retain executives and other qualified
employees; (19) changes in the legal and regulatory environment, including
environmental and health and safety regulations. Additional information
concerning these and other factors can be found in Whirlpool Corporation's
filings with the Securities and Exchange Commission, including the most
recent annual report on Form 10-K, quarterly reports on Form 10-Q, and
current reports on Form 8-K.

US: Media Relations office, +1-269-923-7405, media at whirlpool.com; Europe: Giuseppe Geneletti, Director, Communications and Corporate Affairs, +39-0332-757-010, Giuseppe_Geneletti at whirlpool.com or Pierre Ley, Media Relations Manager, +39-0332-759-112,
pierre_ley at whirlpool.com or Eileen Robinson, Manager, Communications and Corporate Affairs, +39-0332-759-353, eileen_robinson at whirlpool.com