Wikio and PromoDigital Join Forces

Wikio, a European Communications Group Specializing in Blogs and Social Media, and PromoDigital, the Number One Italian Agency Bringing Together Bloggers and Advertisers, Team up. The Move Helps the Wikio Group Strengthen its Position as the Leading European Force in Social Media and Digital Marketing.

MILAN, March 19, 2010 - Wikio and PromoDigital have joined forces in order to create the leading
European site bringing together bloggers and advertisers. The number one
agency in Italian buzz marketing has come together with Wikio, the premier
European information portal specialising in blogs and social media.

The terms of the agreement were unveiled in Milan this week at a press
conference at the Bulgari Hotel by Pierre Chappaz, CEO, founder of Kelkoo and
Wikio, and Diego Masi and Andrea Febbraio, CEO and Director General of
PromoDigital respectively.

"With blogs, forums and social networks, the market is increasingly
conversational," said Andrea Febbraio, DG of PromoDigital. "That means that
companies must learn to listen and communicate effectively, without relying
solely on the more well-trodden and unidirectional methods such as standard
advertising and PR," he added. "It's a way for brands to grow their notoriety
whilst ensuring a good reputation."

Now working together, PromoDigital and Wikio will allow brands to plan
quality, ethical, buzz campaigns across forums, blogs and social networks.
Buzz is such a powerful marketing force that it should be considered as a
medium unto itself within the context of a brand's communications campaign.
Wikio and PromoDigital's fusion means they are ideally positioned to help
brands engage with the blogosphere and online networks.

It's also an opportunity for those creating content: those that write a
blog, moderate a forum or are part of an online community will be directly
implicated in the advertising campaigns of national and even global
advertisers, and will thus be able - in an ethical manner - to take part in,
and help develop, the communication of products and services.

Wikio, with over one million websites indexed, is the number one European
service allowing users to follow the news on blogs and media sites. Over 20
million visitors make use of the portal each month, and Wikio's Top Blog
rankings have become a primary indicator of influence for bloggers and
advertising agencies.

Wikio launched in 2006, and in December last year joined forces with
Ebuzzing, the premier blog monetization platform, considered the French
equivalent of PromoDigital. The two companies have numerous illustrious
clients, including Bulgari, Carrefour, The Disney Channel, GM, L'Oréal,
Nokia, Renault, Roc, Sony and Toyota.

"We are very happy with this move," declared Pierre Chappaz, CEO of the
Wikio Group. "This fusion will be profitable for both companies and was based
on our desire to continue investing in order to create a market leader in the
analysis and monetization of Internet content. Teaming up with PromoDigital
is yet another step in that direction and will help us to develop our company
and the services we offer."

PromoDigital is the premier Italian buzz marketing agency and boasts a
unique position in the transalpine market, allowing advertisers to
communicate with the blogosphere and make use of the numerous opportunities
that exist in social networking. A veritable "automated ticket machine" for
everything related to buzz marketing and social media, the firm is located in
Milan and Rome and was founded by Diego Masi and Andréa Febbraio in February
2008. Just two years on it is the Italian market leader and watching its
revenues and influence grow exponentially.

Pierre Chappaz, Wikio Group CEO, founded Kelkoo, the leading European
shopping search engine, which was sold to Yahoo! in 2004 for EUR500 million.
He then became President of Yahoo! Europe, until he left to set up Wikio.

Diego Masi, PromoDigital CEO and an experienced communications
professional, is currently President of AssoComunicazione, an association
bringing together the largest Italian companies.

Andrea Febbraio, PromoDigital DG and word-of-mouth and permission
marketing pioneer, is a professor of Digital Communication at several
business schools, teaching MBA students from Italy and across the world.

PromoDigital and Wikio were advised by Mirabaud Financial Planning S.A.
for this operation (Etienne Mouthon).

About the Wikio Group: focusing on the blogosphere and social networks,
Wikio is a communications group operating in Europe and the USA. Wikio boasts
sites in six countries, indexing over one million blogs and media websites;
is also the premier European news portal with over 20 million unique visitors
each month. Ebuzzing, the advertising arm of the group, is a platform
allowing advertisers to take part in the conversations taking place at the
heart of the blogosphere and social networks via the diffusion of quality
content and videos. Ebuzzing currently counts over 600 advertisers as
clients.

About PromoDigital: PromoDigital is the premier Italian platform
dedicated to online marketing and buzz marketing. A highly qualified agency,
PromoDigital boasts a unique position in the Italian blogosphere and social
networks. Its various services Buzz Radar, Buzz Attack, Blog Buzz or Buzz
Seeding mean it is uniquely placed to offer solutions to all the requirements
of modern-day marketing and brand communication.

Adrien Plat, Marketing Manager, +33-9-61-66-44-28

Adrien Plat, Marketing Manager, +33-9-61-66-44-28, adrien at wikio.com