Winners of SCA Packaging’s Design Challenge Announced

BRUSSELS - The Award Ceremony Took Place on March 23 During the ‘SCA Packaging
Experience 09′ Event in Brussels

“Disco Choco” by French design student Natacha Lesty from the
Ecole Internationale de Design became the overall winner of the first edition
of SCA Packaging’s ‘Design Challenge’.

Jury members chose “Disco Choco” for its iconic features, as
well as for its optimised use of a single material (corrugated board), which
facilitates recycling.

Spanish design student Miriam Liebana Yeste took on the
Customer Cup category with her ‘Sweet Notes’ concept. This concept focuses on
the link between chocolate and human relations; the consumer can write a
small message on the packaging, depending on the mood they are in.

The Public Vote category went to Belgian textile design
student Fien Embrechts and her concept ‘Soft Chocolate Skin’. This pack is
made of needle-punch polyactic acid (PLA), a biodegradable, renewable
felt-like material that provides a revolutionary way of protecting chocolate.

The Design Challenge award ceremony took place during the SCA
Packaging Experience event in Brussels. Over 150 delegates from FMCG
companies gathered around the theme ‘Seduce shoppers in-store’ at the iconic
“Entrepot Royal” building in the Tour & Taxis complex.

In addition to a 3,000 EUR prize, the overall winner of this
first edition of the Design Challenge will get the chance to do an internship
at SCA Packaging’s Innovation Centre, also located in Tour & Taxis.

For more information and to download photos of the winners of
the Design Challenge, please visit:
www.scapackaging.com/winners-design-challenge

Source: SCA Packaging Europe

For more information contact: Marina Pascuzzi, Marketing Communications, SCA PACKAGING EUROPE, marina.pascuzzi at sca.com, Tel: +32-2-718-3736, GSM: +32-475-75-57-06