RISI Launches New Web-Based Cost Benchmarking Application

By Risi, PRNE
Monday, November 15, 2010

ATLANTA, November 16, 2010 - RISI, the leading information provider for the global forest products
industry, announced today the release of its new cost benchmarking
application, Analytical Cornerstone 4.0.

    (Logo: photos.prnewswire.com/prnh/20080521/NEW122LOGO )
    (Logo: www.newscom.com/cgi-bin/prnh/20080521/NEW122LOGO )

The new platform provides new tools and easier access to RISI's cost
benchmarking data covering over 100 grades, sub-grades and products at pulp
and paper mills worldwide. The service provides the most accurate estimates
of comparative mill and machine competitiveness in the pulp and paper
industry, compiled by RISI's unmatched network of engineers and analysts
located around the globe.

"Over the past 15 years, clients have used our cost benchmarking model to
understand the cost of producing pulp and paper grades by mill and machine,"
said S.P. Raina, Vice President of Mill Intelligence at RISI. "We have
combined the firsthand papermaking experience and deep knowledge of our
engineers with best-in-breed software technology to provide superior content
and capability to our clients in a more intuitive, online environment;
without the need to download additional software."

    Product Highlights

    - Cash Cost reports: users can compare manufacturing costs across
      machines and mills in user-defined markets.
    - Total Cost reports: includes all a mill's costs, such as Capital Cost
      (capital investment charge and annual depreciation), SG&A Cost
      (operating expenses plus also taxes, and inventory charge), and Cash
      Cost (manufacturing costs) to produce a total cost picture that is then
      used in the Profitability report.
    - Profitability reports: these reports allow you to compare profitability
      of mills and machines in user-defined markets.
    - Capacity reports: total capacity for user-defined markets can be
      calculated, as well as capacity by individual mill and machine.
    - Mill performance analyses: users can compare mills and machines on
      custom-built cost curves using a variety of reporting features, as
      explained above.
    - "What-if" scenarios: scenarios can be created to measure the impact of
      potential market-or-mill-level changes on various mills and machines.

    Product Applications

    Pulp and Paper Producers

    - Strategic Planning - Assess a mill and/or machine's cost position
      compared to other competitive assets.
    - Mill Operations - Optimize production, identify opportunities for cost
      reduction, discover new best practices, and measure opportunity and
    - Sales & Marketing - Understand which mills can profitably serve which
      markets, and who will be the 'winners' and 'losers' based on different
    - Financial - Analyze mill cost positions and model the effects of shifts
      in exchange rates and input costs on a business.
    - Risk Assessment - Assess individual mills and machines at risk of
    Suppliers to Pulp and Paper Producers

    - Sales - Uncover new business opportunities by researching prospects and
      prioritizing sales efforts. Determine a territory configuration by
      assessing the risk for individual mill/machine shut downs or conversion
    - Marketing - Generate targeted marketing efforts and conduct market
      research on specific needs of local, regional or global mills. Run ROI
      scenarios for project implementations.
    - Risk Assessment - Assess individual mills and machines at risk of
      closure due to high cost and other factors; use this information in
      determining potential lines of credit to be issued and which producers
      will provide stable, long-term business relationships.

    Financial Institutions

    - Investment Manager & Analysis - Evaluate companies for potential
      investment opportunities; qualify cost positions of individual mills;
      understand implications of mill cost to efficiently determine a
      company's competitive position.
    - Risk Assessment - Assess individual mills and machine's at risk of
      closure due to high cost and other factors. Analyze risk and
      opportunity for debtor-in-possession (DiP) financing.

    Consumer Products Companies

    - Purchasing - identify key mills/companies that are supplying applicable
      grades for end use products. Compare products cost by machine.
    - Financial - Analyze mill cost position and model the effects of shifts
      in exchange rates or input costs on your business.
    - Risk Assessment -Identify mills/companies that are positioned as
      long-term secure suppliers.

About RISI

RISI is the leading information provider for the global forest products
industry. The company works with clients in the pulp and paper, wood
products, timber, biomass, tissue, nonwovens, printing and publishing
industries to help them make better decisions.

Headquartered in Bedford, MA, RISI operates global offices throughout
North and South America, Europe and Asia. More information can be found at

    Press Contact:
    Jennifer Anderson
    Marketing Manager
    Mill Intelligence
    900 Circle 75 Parkway, Suite 1200
    Atlanta, GA 30339 USA
    Tel: +1-770-373-3019

Jennifer Anderson, Marketing Manager, Mill Intelligence, RISI, +1-770-373-3019, janderson at risi.com

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