World Cup Eating Research Gives Brits the Red Card

CAMBRIDGE, England, June 11, 2010 - Many of us are planning to put healthy eating regimes to one side this
summer as World Cup fever takes hold. Brits will eat 47 million extra
takeaways and down 211 million extra beers during the World Cup, according to
a new survey of eating habits commissioned by fruit growers in South Africa.

The survey, which was conducted by independent research company Opinion
Matters, found that 42% of us will eat more junk food such as pizza, crisps
and pizza during the tournament and 47% of us will drink more alcohol.

Worryingly, the increase in junk food consumption will be matched by a
decline in eating healthier foods, particularly fruit and vegetables. The
survey shows an expected fall in fruit, with the average person expecting to
eat 8 fewer pieces of fruit during the football. The average person will
consume 2 fewer apples and pears than usual and one fewer of fruits such as
peaches, plums or nectarines.

Ron Maughan, professor of sport and exercise nutrition at the
Loughborough University, commented: "While the occasional indulgence will not
harm you, this research suggests some of the guys watching the World Cup will
consume an awful lot of what, when eaten in such high volume, are unhealthy
items.

"There is plenty of fresh fruit available as alternative snacks - such as
apples and pears - at this time of the year. Football fans and non-fans alike
should take care to balance their diet with these foods at all times - and
particularly when the temptation to eat poorly is at its highest."

According to the research, younger age groups are more likely to neglect
their diet. 69% of 16-24 year-olds are expecting to eat more junk food during
the World Cup compared to 42% of 45-54 year-olds. Alcohol consumption is
highest between the ages of 25 and 34, with 66% of this age group believing
they will drink more than average during the World Cup.

Notes to editors:

    - 1988 people completed the survey in total, from 17 UK cities
      including London, Cardiff, Edinburgh, Manchester and Birmingham.
    - The survey took place between 20th April, 2010 and 4th May, 2010

For more information or further results from this survey please contact:

Dominic Weaver, RED Communications Ltd, on +44(0)1480-465953. Email:
dominic@redcomm.co.uk

Or

Ashleigh Mackenzie, RED Communications Ltd, on +44(0)1480-465953. Email:
ashleigh@redcomm.co.uk

For more information or further results from this survey please contact: Dominic Weaver, RED Communications Ltd, on +44(0)1480-465953. Email: dominic at redcomm.co.uk Or Ashleigh Mackenzie, RED Communications Ltd, on +44(0)1480-465953. Email:
ashleigh at redcomm.co.uk