Yachtshow Layer: Find Your Way Around Superyacht

BERLICUM, The Netherlands, August 4, 2010 - After the official launch of its website in June 2010, YachtsXL.com is
pleased to announce a new tool to serve the visitors at the upcoming yacht
shows. It is called the YXL Yacht show layer. It will be your guide at the
yacht shows by showing you what is around by displaying real time digital
information on top of the real world, as seen through the camera of your
mobile phone. This technology is called 'Augmented Reality'. YachtsXL
augments the yacht show as seen through your mobile phone, related to your
location. This is the first layer of its kind in the world, which is
dedicated to the super yacht industry.

www.yachtsxl.com

This layer has been developed with a desire, to guide visitors through
the overall yacht show experience, especially for those looking to buy,
charter, build or refit a yacht. This high net-worth individual searching is
to inform and guide you about the yachts and companies, which are displayed
at the yacht show.

Roy en Maik van Zoggel, founders of YachtsXL.com, are both convinced that
this layer is the perfect tool for suppliers and consumers in the super yacht
industry to gain the most out of your yacht show experience "It brings real
time and on demand information to a mobile environment," says Roy. "We offer
the yacht show visitors a digital guide, while exhibitors will get more
opportunities to generate significant quality leads with their yacht show
participation."

    User experiences

    - Get real-time information of yachts and companies, which are displayed,
      at the yacht show on demand.

    - Watch the videos of the displayed yachts or companies, if videos are
      available.

    - Bring me there: select your own interests and the layer will guide you
      to them.

    - Call: Call broker or company representative, who is on the show to make
      an appointment during the show.

    - View photos of the displayed yachts, products or companies

    - Get information about the premium restaurants and hotels near to the
      yacht show.

When will this layer be launched?

This layer will be launched at the International boat show in Cannes
(8-13 Sept. 2010)

Which devices support this technology?

iPhone 3GS, HTC Dream, HTC Magic, HTC Hero, HTC Tatto, HTC Eris, Samsung
Spica, Samsung Galaxy, Motorola Cliq/Dext, Motorola Droid/Milestone, LG GW
620

ABOUT YACHTSXL

YachtsXL is a targeted media platform which brings buyers and sellers
together within super yacht industry by using new media in a new and highly
innovative way: online, onsite and mobile. It is the ultimate source for high
net worth individuals and for those who are looking to buy, charter, build or
refit a super yacht. It is a unique showcase for the leading brands in the
industry. "Seeing is believing". It is the definitive lead generator, unseen
in the market so far.

www.yachtsxl.com

CONTACT: Maik van Zoggel, Tel: +31-73-711-4729, E maikvanzoggel at yachtsxl.com