Your Little Monkeys to get the Bush Tales Look

LONDON, September 8, 2011 -

George at Asda Launches Exclusive Range of Bush Tales T-shirts 

Following the roaring success of composer and writer Matthew Jameson’s book collection, Bush Tales, George at Asda has launched an exclusive collection of kids clothing based on the best-selling books, starting with range of Bush Tales t-shirts.

To mark Asda’s growing relationship with and support for Bush Tales - a unique selection of animal-magic children’s books with an accompanying musical CD - George at Asda is offering the young fans a chance to look the part with the exclusive range of t-shirts.

Bush Tales, described by Jameson as “a musical in a box”, offers the ultimate musical storytelling experience. The unique and contemporary collection of stories is inspired by legends and folk lore of Africa. Each book introduces its young readers to African animal heroes, including Hustler the Meerkat, Bont the Baboon and Pula the short Giraffe, explaining how these animals, and many more, look the way they do today.

Matthew Jameson commented: “Bush Tales aims to give young readers the ultimate storytelling experience in a really fun, educational way. Children and families alike come to know and love the characters so offering children these fantastic t-shirts, exclusively available in George, seemed an obvious next step.”  

Lianne Buchanan, George at Asda’s buyer commented: “There is a lot of buzz around the fantastic Bush Tales adventures. We know our shoppers are always looking for the next big thing to engage their kids and these t-shirts will make youngsters the king of the playground!”

The range of exclusive to Asda Bush Tale t-shirts includes six designs for boys to choose from (9 months - 6 years old) and two designs for girls. The t-shirts cost from £5 each and are available in 75 Asda stores across the UK. For more information please visit george.com. Shoppers can also use George’s Click and Collect service - order the t-shirts online and either have them delivered home, or pick them up in your nearest store.

Notes to Editors

A herd of 30 leading West End stars and a pack of ‘Best of British’ orchestras are part of the soundtrack that brings the stories to life.  

About Asda Stores Ltd.

Founded in the 1960s, Asda today is one of Britain’s leading retailers. It has over 170,000 dedicated Asda colleagues serving customers from 424 stores, including 25 ASDA Living stores, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland). It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business serves over 97 per cent of UK homes.

About Chosen By You 

Chosen By You is an unprecedented re-launch of Asda’s entire mid-tier own brand range, consisting of over 6,923products. The launch follows an intense period of quality benchmarking and independent customer taste testing, which means Asda customers are given the very best in terms of quality and value. Every single one of the products has been tested by real customers up and down the country at 836 locations - and only those that get a big thumbs up make it into the range. Chosen By You has rolled out into Free From products and 4,250 tests have been conducted with the help from Coeliac sufferers. Asda have already conducted more than 370,000 blind taste tests involving 63,714 customers, making this the biggest piece of product testing ever done by a supermarket.

About Asda’s Price Guarantee

With Asda’s Price Guarantee customers can be safe in the knowledge that the price they pay at Asda is cheaper than at Tesco, Sainsbury’s, Morrisons and Waitrose, otherwise we will refund the difference.

ASDA PR Team
Telephone: +44(0)20 3003 6555
email: asda@freud.com

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