Zoopla Appoints Pure360 to Drive Intelligent Email Marketing

LONDON, October 12, 2010 - Following a successful trial period, leading property website
Zoopla.co.uk has appointed Pure360 to supply it with email marketing tools.

Zoopla.co.uk, the fast-growing and innovative property portal, was
recently named as one of the Top 10 tech companies in the UK and 'Best
Property Portal 2009'. With unique online features such as AskMe!(TM) and
TemptMe!(TM), which allow users to gain an insight into the market and
discover information they won't find anywhere else, Zoopla.co.uk is focused
on empowering consumers with the resources they need to make better-informed
property decisions.

Zoopla.co.uk can gain unbeatable results from email marketing by making
use of Pure360's email marketing software features. In order to make sure
users receive email alerts at a time that suits them, Zoopla.co.uk will be
using the PureResponse Intelligent Time Sending feature. This feature records
when an individual opens their emails over time and automatically makes sure
that all future emails are sent at that time, regardless of when a delivery
is set up.

Doug Monro, COO at Zoopla.co.uk, said: "Pure360 have an innovative
approach and a range of services and tools which will help increase our open
rate and allow us to test responses and efficiently communicate with our
users."

Marc Munier, Pure360 Commercial Director, commented: "Pure360 is proud to
be working with Zoopla.co.uk as they really perform best practice in many
areas of Email Marketing. It was a tough pitch and we're really glad to have
beaten off the competition to win this awesome brand."

Notes to Editor:

Progressive email marketing company Pure360 (
www.pure360emailmarketing.co.uk) provides the best email marketing
services to customers such as innocent drinks, Seatwave, The FT Group,
Rightmove, Zoopla and LA Fitness.

Pure360 don't tie customers in with a long contracts, instead they
maintain the highest customer retention rate of 98.6% by making sure
marketers are getting the best possible results from their email marketing
campaigns.. Members of the DMA, Pure360 have recorded a 10% higher open rate
for their customers than the DMA average, leading to higher clicks and
conversions than competitor products.

You can find the team working to improve over 2,000 marketers email
campaigns, down in Brighton, pop in or give them a call +44(0)844-586-0001 to
discuss how they can help you get excellent results from your email & SMS
campaigns.

Media contact: Hannah.ward@pure360.co.uk

Media contact: Hannah.ward at pure360.co.uk, +44(0)1273-648-824