John Lewis Selects Kenshoo to Optimise Paid Search CampaignsBy Kenshoo, PRNE
Wednesday, November 24, 2010
UK's Favourite Retailer Leverages Kenshoo Search RealTime Campaigns to Link Ads With Inventory Systems
LONDON, November 25, 2010 - Kenshoo, a global leader in search marketing and online advertising
technology, announced today that John Lewis has selected Kenshoo Search to
automate and optimise its paid search campaigns.
With Kenshoo Search RealTime Campaigns, John Lewis can dynamically update
items in search advertisements, including promotional copy and prices, to
reflect the true inventory status. In addition, Kenshoo's platform
automatically pauses ads for items that are out of stock or discontinued.
By serving more relevant ads and preventing ads from appearing for
unavailable items, RealTime Campaigns has increased ROI for Kenshoo customers
by as much as 400%. Kenshoo also has a strong track record of quickly
onboarding campaigns, providing ongoing support and training, and evolving
the product based on customer input, market conditions, and emerging best
"The year-on-year growth of our online business is a key priority of John
Lewis's vision to become the leading multi-channel retailer in the UK," said
Jonathon Brown, head of online selling at John Lewis. "Paid search remains a
vital driver of traffic to our site so it is great to partner with Kenshoo.
We aim to improve the cost efficiency of our paid search campaigns and more
importantly to improve our customer's experience through more relevant ads.
Essentially we'd like to make it as easy as possible for people to find what
they are after at John Lewis. And we have confidence that Kenshoo's team and
platform will make it happen."
"We're very pleased that John Lewis sees the value in our collaborative
approach to partnership. John Lewis is not only a prestigious and well
established retailer in the UK, but is also one of the most service-oriented
companies in the world," said Etai Rosen, VP Sales, Kenshoo Europe. "We are
proud to help John Lewis to connect the supply chain and marketing
departments to further increase the success and effectiveness of its search
About the John Lewis Partnership
The John Lewis Partnership - The John Lewis Partnership operates 32 John
Lewis shops across the UK (28 department stores and four John Lewis at home),
johnlewis.com and 239 Waitrose supermarkets. The business has an annual
turnover of over GBP7.4bn. It is the UK's largest example of worker
co-ownership where all 70,000 staff are Partners in the business.
John Lewis - John Lewis, 'Britain's favourite retailer 2009'* and
'Multiple Department Store of the Year 2009' ** typically stocks more than
350,000 separate lines in its department stores. The website stocks over
150,000 products focused on the best of fashion, beauty, home and giftware
and electrical items including online exclusives. johnlewis.com is
consistently ranked one of the top online shopping destinations in the UK.
John Lewis Insurance offers a range of comprehensive insurance products -
home, car, wedding and event, travel and pet insurance and life cover -
delivering the usual values of expertise, trust and customer service expected
from the John Lewis brand.
* Verdict consumer satisfaction index, January 2010
** The Drapers Awards for fashion retail, October 2009
You can follow John Lewis on the following social media channels:
www.johnlewis.com/twitter www.johnlewis.com/facebook www.johnlewis.com/youtube
Waitrose - Waitrose, Britain's favourite supermarket*, has 239 shops in
England, Scotland and Wales and is consistently achieving sales growth
significantly ahead of the market.**. Its strong performance has been driven
by the success of the essential Waitrose range, an unmatchable top tier of
products including the new Duchy Originals from Waitrose, free delivery
driving rapid online growth, as well as a long term commitment to sourcing
the UK's finest local and regional foods. Waitrose combines the convenience
of a supermarket with the expertise and service of a specialist shop -
dedicated to offering quality food that has been responsibly sourced combined
with high standards of customer service.
* Telegraph Magazine Shop Awards - Best for Food & Drink; BBC Watchdog -
Britain's Favourite Supermarket; Good Housekeeping Awards.
** Kantar World panel
You can follow Waitrose on the following social media channels:
www.twitter.com/waitroseuk www.twitter.com/waitrosewine www.youtube.com/waitrose
Kenshoo provides a global technology platform for search marketing and
online advertising. Kenshoo's digital marketing software gives advertisers
and agencies the control, automation and insights needed to make better
decisions across search, social and display campaigns. The Kenshoo
EnterpriseTM and Kenshoo LocalTM product suites deliver unique value to
hundreds of customers around the world including six of the top ten retailers
and the seven largest ad agency networks. Kenshoo powers brands such as
Facebook, Havas, John Lewis, LendingTree, Omnicom, SMG, Sears, Septeni and
Zappos. Kenshoo operates in every major country from nine international
locations and is backed by Sequoia Capital and Arts Alliance. For more
information, please visit: www.Kenshoo.com
Contact Aaron Goldman Chief Marketing Officer, KENSHOO +1-877-536-7462
Contact: Aaron Goldman, Chief Marketing Officer, KENSHOO, +1-877-536-7462.
Tags: Kenshoo, London, November 25, United Kingdom