O2 Launches Guru TV

New YouTube Channel Offers Access to Free, Impartial Advice and Support

LONDON, April 15, 2011 - O2 today unveiled a new You Tube channel, O2 Guru (
www.youtube.com/user/O2GuruTV) TV, offering free support and advice to
help customers get the most of their mobile technology. O2 Guru TV aims to
help make mobile technology accessible to everyone regardless of their level
of technical expertise

It follows last year's launch of the in-store Guru service, which
currently employs 150 Gurus in O2 stores throughout the country, and is due
to expand to over 350 by the end of this year. The O2 Gurus are not only
knowledgeable about mobile technology; they are also passionate about helping
people and trained to explain things in simple, everyday terms.

O2 Guru TV is completely free to access and open to everyone - not just
O2 customers. There are currently over 400 videos available on the channel,
covering a range of the most common queries related to popular devices. It
also offers helpful hints and tips on how to get the most from your device,
from common iPhone problems (www.youtube.com/O2GuruTV?x=tags_e_iPhone)
such as how to set up your iPhone Bluetooth (
www.youtube.com/watch?v=7T2RGube7-c) to more universal tips such as
how to get live traffic information on your phone.

Whether demonstrating how to do something as basic as sending a text on a
BlackBerry or something more complex such as transferring contacts from one
phone to another, the O2 Guru TV videos feature clear, step-by-step
instructions . An important principle of the O2 Gurus is that they are
intended purely to help, not to sell, and the same is true for O2 Guru TV.
The videos are not designed to promote any particular product or O2 service,
so users can experience free, impartial support and advice for their
technology.

Sally Cowdry, Marketing Director, O2 said; "O2 Gurus are our most
passionate and knowledge experts and can translate complex gadgets into
something that everyone can easily understand. We know how much customers
value our in store Gurus and with the launch of O2 Guru TV we're making it
even easier for anyone to get technical help and advice from O2."

With over 50 videos being added every month, O2 Guru TV is one of the
fastest growing channels of its kind on YouTube. For more information visit
www.youtube.com/O2GuruTV

All O2 news release can be accessed at our website:
www.o2.co.uk/news

About O2

- Telefónica O2 UK Limited is a leading communications company for
consumers and businesses in the UK, with 22.2 million mobile customers and
over 700,000 fixed broadband customers as at 31 December 2010.

- Telefónica O2 UK Limited is part of Telefónica Europe plc, a business
division of Telefónica S.A. which uses O2 as its commercial brand in the UK,
Ireland, Slovakia, Germany and the Czech Republic, and has 56.3 million
customers across these markets.

- In 2006 Telefónica Europe acquired Be, the UK fixed broadband provider,
and in October 2007 O2 launched its broadband service using the Be network.

- O2 is the naming rights partner of The O2, the world-class
entertainment venue.

- O2 employs around 11,000 people in the UK and has 490 retail stores.

- In October 2010 O2 was voted the UK's best mobile network by the
readers of both What Mobile and Mobile Choice magazine.

- O2 was ranked highest in customer satisfaction for both UK mobile and
fixed broadband customers according to the J.D. Power and Associates UK
Mobile and Fixed Broadband Studies 2010.

- O2's UK mobile network covers 99% of the UK's population. O2's 3G
network covers over 84% of the UK population and is fully HSDPA-enabled,
providing speeds of up to 7.2 Mbps for customers with an HSDPA-enabled
device.

- Telefónica Europe also owns 50% of Tesco Mobile, which operates in the
UK and Ireland, and 50% of Tchibo Mobilfunk in Germany.

- For further press information about O2 go to www.o2.co.uk/news

    O2 Press Office contacts
    t +44(0)1753565656
    e: pressoffice@o2.com

O2 Press Office contacts: t +44(0)1753565656, e: pressoffice at o2.com