2010 Game Developers Conference Brings Together All-Time Record of 18,250 Video Game Industry Professionals

GDC 2011 RETURNS FEB 28TH-MARCH 4TH

SAN FRANCISCO, March 15, 2010 - UBM TechWeb Game Network's 2010 Game Developers Conference(R) (GDC), the
world's largest industry-only event dedicated to the advancement of
interactive entertainment, has announced an all-time record of 18,250 game
industry professionals attending San Francisco's Moscone Convention Center
for the March 9th-13th event. Surpassing last year's total of 17,000
attendees, the event brought together experienced game developers,
publishers, deal makers, industry aspirants and working press for more than
400 lectures, panels, summits, tutorials and roundtable discussions.

Offering a full five days of content, the event also hosted a extensive
Exposition floor, featuring the biggest firms in the games space alongside
the Career Pavilion and associated Game Career Seminar, the 12th Annual
Independent Games Festival, the 10th Annual Game Developers Choice Awards,
Game Connection America, and more opportunities for networking, discussing
business, sharing knowledge, and meeting with equally-devoted fellow
developers.

Following the success of the show, organizers of the Game Developers
Conference have announced that GDC 2011 will return to the Moscone Convention
Center in San Francisco from Monday, February 28 to Friday, March 4, 2011,
with a call for lecture submissions to open this summer. More information on
that upcoming show and the other GDC events on the calendar - including GDC
Canada, GDC Online, GDC Europe and GDC Austin - will be available at the GDC
news page - www.gdconf.com/news.

Some of the highlights of this year's GDC in San Francisco include a
keynote from the renowned creator of the genre-defining Civilization series,
Sid Meier, entitled "The Psychology of Game Design (Everything You Know Is
Wrong)." Using examples from his illustrious career, the legendary developer
discussed how player motivation is tied to gamer psychology and expectations,
and described how developers can strike a delicate balance between fun and
difficult gameplay.

GDC 2010 also played host to the 12th Annual Independent Games Festival
and the 10th Annual Game Developers Choice Awards. Pocketwatch Games' stylish
co-op caper, Monaco, proved to be the big winner at the 2010 IGF, bringing in
the coveted US$20,000 Seumas McNally Grand Prize for Best Independent Game,
as well as the award for Excellence in Design. At the Game Developers Choice
Awards, which immediately followed the IGF, Naughty Dog's Uncharted 2 scored
the record for most awards won at the prestigious event, taking home the
prizes for Game of the Year, Best Writing, Best Visual Art, Best Technology
and Best Audio. During the awards ceremony, an announcement via video was
delivered from White House CTO Aneesh Chopra addressing GDC attendees. The
video message announced the Apps for Healthy Kids contest, championed by
First Lady Michelle Obama, encouraging developers to create tools and games
meant to engender healthier eating and exercise habits among kids, and
educate parents on their children's' diets. The challenge offers US$40,000 in
cash prizes.

The show also offered intensive tutorials and a full lineup of summits
focusing on emerging trends in the game industry. They included the AI
Summit, the GDC Mobile/Handheld Summit, GamesBeat@GDC, the IGDA Education
Summit, the Independent Games Summit, the Game Localization Summit, the
Serious Games Summit, and a pair of extremely successful inaugural summits,
the iPhone Games Summit and the Social & Online Games Summit, all of which
took place on the Tuesday and Wednesday of the week, March 9-10.

"Even through hailstorms and turbulent business times, the passion,
experience and sheer dedication of the gaming community really showed through
this week, to make for an incredible conference," said event director Meggan
Scavio. "I'm proud to see the games industry reinvigorated by the new
platforms, inspiring ideas and fresh business models showcased at GDC 2010,
and I hope attendees take the lessons that they learned from the event to
create tomorrow's amazing titles."

For viewing of GDC-related material after the event, the UBM Techweb Game
Network's GDC Vault will offer free access to material starting in
approximately two weeks time, including speaker slides, as well as
synchronized video and presentations for select sponsor lectures. In
addition, some of the top lectures from GDC 2010 will be gradually posted
online for free, including synchronized video, audio and slides. Finally, All
Access Conference pass holders can additionally access hundreds of videos,
audio recordings and slides from this GDC and past Game Developer
Conferences. For more information on GDC Vault visit gdcvault.com/.

About the UBM TechWeb Game Network

A core provider of essential information to the professional game
industry, the UBM TechWeb Game Network - formerly known as the Think Services
Game Group - offers market-defining content, and drives community through its
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Developers Conference(TM) Canada, Game Developer Magazine, Game Developer
Research, the Game Career Seminars and GameCareerGuide.com, the Independent
Games Festival and Summit, and the Game Developers Choice Awards.

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    CONTACT:       Sibel Sunar / Brian Rubin
                   fortyseven communications
                   +1-323-658-1200 / +1-212-391-4707
                   sibel@fortyseven.com / brian@fortyseven.com

                   Ben Veechai
                   UBM TechWeb Game Network
                   +1-415-947-6280
                   Ben.veechai@ubm.com

Sibel Sunar, +1-323-658-1200, sibel at fortyseven.com, or Brian Rubin, +1-212-391-4707, brian at fortyseven.com, both of fortyseven communications, for UBM TechWeb Game Network; or Ben Veechai of UBM TechWeb Game Network, +1-415-947-6280, Ben.veechai at ubm.com