40,000 Colombian Flowers to Embellish the Wedding of Her Majesty Princess Victoria of Sweden

BOGOTA, Colombia, June 2, 2010 - 40,000 Colombian flowers will enhance one of Europe's major 2010 social
events, the June 19th wedding of Princess Victoria of Sweden to entrepreneur
Daniel Westling in Stockholm.

Augusto Solano, President of the Association of Colombian Flower
Exporters (Asocolflores), stated that, "Colombia is proud to have our
beautiful flowers play an important role in this marriage."

"Twenty-four Colombian flower farms will contribute the flowers needed
for the arrangements, bouquets and floral decorations for this event. The
Swedish people can rest assured that beyond the recognized beauty and quality
of the Colombian flowers that will embellish the Princess' wedding events,
these flowers have all earned the Florverde(R) certification label. This
label ensures the strictest socio-environmental standards for flower
production are met, and is bolstered by harmonization with the international
Global Partnership for Good Agricultural Practices (GLOBALG.A.P.) standard,"
said Solano. He also mentioned that the flowers being presented to Her
Majesty Victoria for her wedding will be hand-picked from among Colombia's
most beautiful roses, mini-roses, carnations, lilies and hydrangeas.

"Colombia has earned its position as the top provider of flowers to the
United States and as the second largest exporter worldwide. It boasts a
portfolio of 1,600 different varieties of flowers that generate opportunities
for direct and indirect employment for over 225,000 Colombians, most of whom
are female heads of household," Solano pointed out.

Ulf Berg, Director of the Swedish Foreign Trade Council, visited Colombia
in April. He expressed his utmost satisfaction during his trip to one of the
flower farms that will contribute flowers to the Princess' wedding. "I had no
idea that Colombian floriculture was so important in the world, much less
what it meant to a country like Colombia in terms of providing employment and
generating exchange currency. I am pleasantly surprised, too, at the
industry's socio-environmental advances," the Director said.

Sustainable grown certified Flowers for the world

Colombia is one of the flower-producing countries to have made the
greatest strides in social and environmental achievements. Asocolflores'
member flower growers continue to make significant socio-environmental
advances through Florverde(R), an independent certification process created
in 1996 in pursuit of providing solutions for improving the quality of life
of floriculture workers, preserving and protecting the environment, and
ensuring the highest production standards.

KEY STATISTICS IN COLOMBIAN FLORICULTURE - Source: Asocolflores

Colombia is the primary provider of cut flowers to the U.S. market and
the second largest exporter in the world

Number of Florverde-certified flowers shipped in 2009: over 1.3 Billion
stems

Total Export Sales (2009): U.S. $ 1.1 billion

Rural employment (2009): 25% of female rural employment in Colombia

Other beneficiaries: More than 1,700 displaced families have been given
the opportunity to build a new life in the Colombian floriculture industry.

www.asocolflores.org

Jairo Cadavid: jcadavid at asocolflores.org, or Juliana Diaz: comunicaciones at asocolflores.org, both of Association of Colombian Flower Exporters, Asocolflores, Tel: +57-1-257-9311, Ext: 0160 - 0115, Bogota, Colombia