41st Parameter Awarded Patent Protecting Groundbreaking Device Identification for Online and Mobile Commerce

By 41st Parameter Inc., PRNE
Monday, December 20, 2010

Patented Technology Helps Companies Dramatically Increase Fraud Detection Lift For Difficult to Differentiate Smartphones and Tablets

SCOTTSDALE, Arizona, December 21, 2010 - 41st Parameter Inc., the leading provider of person-not-present fraud
detection and prevention solutions, today announced that the United States
Patent and Trademark Office has granted the company its latest patent,
#7,853,533, for an invention the company has branded Time Differential
Linking(TM) (TDL). TDL represents a significant advancement in the fight
against online and mobile fraud, attaining commercially superior levels of
granularity when distinguishing between the potentially billions of devices
that initiate online interactions via the Internet each day. Deployed as an
integral feature of DeviceInsight(TM), 41st Parameter's tag-less device
intelligence and identification solution, TDL has proven uniquely effective
at detecting account takeover attempts against financial institutions, in
many cases being the sole mechanism able to distinguish between a genuine
online transaction and a replay attack.

Enhanced precision in device identification achieved by TDL makes
computed "device fingerprints" more effective for validating genuine requests
for online account opening, login authentication, and transaction
verification, as well as detecting signals of impending account takeover
attacks. With the addition of TDL, DeviceInsight also has application as a
superior-performing substitute for cookies or other forms of tagging which
are increasingly running afoul of online privacy regulations, particularly in
Europe. More accurate device recognition also contributes to better customer
experiences through avoidance of unnecessary challenges to valid login
attempts by legitimate customers using previously utilized devices.

With the addition of clock time differential to the already-broad
selection of characteristics used to calculate a device print, DeviceInsight
has been proven to uniquely identify a returning device with accuracy that is
now 43% better for personal computers and up to 700% better for other
browser-enabled devices including smartphones, tablets and even game
consoles. Non-PC devices generally offer fewer attributes upon which to
compute a device fingerprint, with ubiquitous Apple mobile products being
amongst the most challenging for industry to identify. Neither the iPhone,
iPod touch(R) nor the iPad(R) support Flash Shared Objects due to Apple's
policy of not supporting Adobe Flash, a widely-adopted tagging technology
historically used to identify returning online customers and devices. For
these devices in particular, 41st Parameter's DeviceInsight with TDL provides
a robust and tag-less alternative.

"Crime rings are becoming more sophisticated in their malware attacks, so
companies and financial institutions need to leverage more sophisticated
defenses, such as TDL, to stay one step ahead in the fight against online
fraud," said Ori Eisen, founder and Chief Innovation Officer of 41st
Parameter. "We are honored to receive this patent for our engineering
innovation which has advanced not only fine-grained device identification but
also proves a key competitive differentiator for us with financial
institutions and ecommerce companies."

About 41st Parameter

41st Parameter is bringing transactional integrity to the Internet.
Founded in 2004 by some of the most successful fraud practitioners in
financial services and ecommerce, today 41st Parameter is recognized for
ongoing innovation that keeps FraudNet, its suite of hosted fraud detection
and prevention solutions at the forefront of performance for enterprise class
solutions. 41st Parameter's best practices methodology and patented solution
technology are responsible for dramatic reductions in fraud losses and
declining attack rates at some of the world's largest institutions across
financial services, eCommerce, and travel services including four of the top
five global airlines, 1 in 4 Tier One Global Banks, and over 120 of the most
recognized online merchants. The company was named a Visionary in the Gartner
2009 Magic Quadrant for Web Fraud Detection and was chosen by AlwaysOn as one
of the OnDemand Top 100 winners for 2010. To learn more about 41st Parameter,
visit www.the41st.com/


    41st Parameter              Schwartz Communications
    Anne Hiller                 Tim Whitman or Heather Craft
    Tel : +1-480-776-5518       Tel: +1-781-684-0550
    ahiller@the41st.com         41st@schwartzpr.com

Anne Hiller of 41st Parameter, +1-480-776-5518, ahiller at the41st.com; or Tim Whitman or Heather Craft, both of Schwartz Communications, +1-781-684-0550, 41st at schwartzpr.com, for 41st Parameter Inc.

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