ABSOLUT Increases imheremovie.com Capacity due to Enormous Interest in Spike Jonze Collaboration

230,000 Unique Visitors in its First Weekend

STOCKHOLM, March 23, 2010 - On Friday, ABSOLUT VODKA released I'm Here, a 30-minute robot love story
written and directed by Spike Jonze. The film, launched online at
www.imheremovie.com, is a great success, and ABSOLUT has now decided
to immediately increase the capacity on the site to meet demands.

"Imheremovie.com had 230,000 unique visitors in its first weekend, which
is far more than expected. Due to the enormous interest in this
collaboration, we have increased the number of screenings in our online movie
theatre," says Anna Malmhake, Vice President Global Marketing at The Absolut
Company. "I'm Here marks an evolution of our commitment to creativity, and
I'm very happy about the great interest in this film. It is a beautiful story
and a fantastic piece of art."

I'm Here is screened every two hour on www.imheremovie.com, with a
total capacity of 12,000 viewers a day, increasing from a previous capacity
of 5,000 viewers per day. Visitors to www.imheremovie.com are offered a
highly realistic cinema experience with Facebook integration, making it
possible to see the film together with friends.

I'm Here is a creative collaboration between ABSOLUT VODKA and Spike
Jonze. Andrew Garfield and Sienna Guillory play the lead roles.

View I'm Here at www.imheremovie.com

View the teaser trailer at www.imheremovie.com or
www.youtube.com/watch?v=cBdbQ5jbh7I

Press images are available at press.absolut.com

For further information, please contact:

Asa Caap, Senior Manager Global PR, The Absolut Company, e-mail:
asa.caap@absolut.com, Tel: +46-708-211-765.

For further information, please contact: Asa Caap, Senior Manager Global PR, The Absolut Company, e-mail: asa.caap at absolut.com, Tel: +46-708-211-765.