Accor Features TripAdvisor User Generated Content

By Tripadvisor, PRNE
Monday, November 15, 2010

The World's Largest Travel Site Powers Accor's Guest Review Process

LONDON, November 16, 2010 - A new partnership between TripAdvisor(R), the world's largest
travel site* and Accor enable travellers on to benefit from
user reviews and ratings.

Accor features on its website the
TripAdvisor traveller rating and the most recent traveller reviews for each
hotel (except the HotelF1 brand), allowing customers to make more informed
decisions based on fellow traveller's feedback. The content is available in 9

Accor is also partnering with TripAdvisor to collect reviews
from travellers after they return from their stay, thus taking advantage of
TripAdvisor's 10 year experience in collecting and moderating user generated
content. To that end TripAdvisor has developed a new tool, the "write a
review" widget, which Accor has integrated into its own platform. Reviews
collected in this way are posted on both and TripAdvisor,
which now boasts 40 million unique visitors each month. This is the first
time a major hotel chain has chosen TripAdvisor to power their entire review
collection process.

Romain Roulleau, Deputy Senior Vice President Direct Sales at
Accor, said:

"Accor has taken a pioneering step in embracing traveller
feedback, which demonstrates our commitment to transparency and improved
customer service. We are delighted to partner with TripAdvisor, the largest
travel community in the world, to both present and collect guest reviews.
With this partnership we are making it easier for our clients to inform
themselves before booking a hotel and to share their experience with fellow

In addition this new initiative is allowing our hotel managers
to be even more in tune with their guests."

"We are thrilled to be partnering with Accor, one of the
largest hotel chains in the world, to enable their customers to benefit from
valuable insight from millions of travellers. Research shows that guest
reviews are a key factor in influencing travel decisions. Accor are leading
the way by encouraging online customer feedback as well as engagement from
hotel managers. We believe this is sending a very positive message to the
industry." said Severine Philardeau, Senior Director of Partnerships at

*Source: comScore Media Metrix, Worldwide, August 2010

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travelers to
plan and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features
(including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends)
with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more
than 50 million unique monthly visitors* across 17 popular travel brands**.
TripAdvisor-branded sites make up the largest travel community in the world,
with more than 40 million unique monthly visitors***, 20 million members, and
over 40 million reviews and opinions. The sites operate in 25 countries
worldwide****, including China under TripAdvisor also operates
TripAdvisor for Business, a dedicated division that provides the tourism
industry access to TripAdvisor's millions of monthly visitors. The division
includes Business Listings, which allows hoteliers to connect directly to
millions of researching travelers, and Vacation Rentals, which helps property
managers and individual home owners list their properties and showcase hotel

TripAdvisor Media Group websites have been recognized as top travel
resources in 2010 by Condé Nast Traveller, Good Housekeeping, TIME magazine
and Travel + Leisure.

TripAdvisor and the sites comprising the TripAdvisor Media Group are
operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered
trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos
or product and company names mentioned herein may be the property of their
respective owners.

(c)2010 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of websites
includes:,,,,,,,,,,,,,, and

***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August

**** TripAdvisor sites operate in 25 countries worldwide:,,,,,,,,,,,,,,,,,,,,,,, and

    For further information please contact

    Laurel Greatrix, TripAdvisor

For further information please contact: Laurel Greatrix, TripAdvisor, +44(0)203-194-2150/ lgreatrix at

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