Acision Hires Karen Griffiths as Chief Financial Officer

New CFO Brings Strengths in Corporate Finance Excellence and Leadership

READING, England, February 3, 2011 - Acision, a world leader in mobile data, today announced the appointment
of Karen Griffiths to the position of Chief Financial Officer. With extensive
experience and a proven track record as a financial executive, Karen joins
Acision's leadership team taking responsibility for Acision's Corporate
Finance, Facilities and Administrative functions.

With over 30 years' experience in finance, including 18 years at The
Coca-Cola Company, Karen has held a number of senior management positions and
will be instrumental in helping Acision drive results and capitalise on the
opportunities in mobile data. Karen's most recent role at Coca-Cola was as
Finance Director, Europe/Africa Concentrate Operations, where her
responsibilities included financial management for manufacturing and
logistics of concentrate supply, as well as financial shared services for The
Coca-Cola Company revenue stream in Europe.

After Coca-Cola, Karen was SVP & CFO Europe, at technology distribution
company, Ingram Micro, responsible for financial leadership across 15
countries and centres of excellence in treasury, M&A, tax, credit and
reporting. Karen also worked as an independent consultant developing and
delivering leadership, finance and change management programmes for
executives across Europe and the Middle East.

"It is great for Acision to have someone of Karen's calibre join the
company to drive forward our financial development and assist in establishing
Acision as the world leader in mobile data," said Rory Buckley, Chief
Executive at Acision. "Karen's broad experience in both finance and business
leadership means she will have the ability to contribute significantly to our
finance operations and business strategy."

"The energy at Acision was a major factor for me taking on this new
opportunity to help the company excel within the mobile data ecosystem," said
Griffiths. "Acision's background in innovation, drive to be leaders in mobile
data and proven ability to create value for its customers, clearly
demonstrates to me that these are very exciting times."

Notes to Editors

About Acision

As a world leader in mobile data, Acision powers innovation and
profitable growth in mobile data services. As the pioneer of mobile
messaging, Acision's real time mobile data solutions support its customers
worldwide to drive new revenues with innovative services while controlling,
optimizing and monetizing data traffic. For more information, visit Acision
at www.acision.com

Press Contacts: Annette Leach / Morgan Evans, Hotwire PR, Tel: +44(0)207-608-2500, Email: acision at hotwirepr.com