Airtel Kenya Expands Messaging Capability With the Acision SMSC

By Acision Uk Ltd, PRNE
Wednesday, November 10, 2010

Acision's Messaging Solution Underpins SMS Growth and Enhances User's Mobile Data Experience

CAPE TOWN, South Africa, November 11, 2010 - Acision, a world leader in mobile data, today announced that Airtel
Kenya, part of Bharti Airtel, Asia's leading telecommunications service
provider, has selected the Acision SMSC to expand its messaging capability
and underpin continued SMS growth in the region. The Acision SMSC will allow
Airtel Kenya to provide an enhanced messaging experience to all its
subscribers, while providing a clear roadmap for future personalised
messaging services, which is a key part of Airtel Kenya's messaging strategy.

With text messaging in East Africa seeing significant uplift as pricing
becomes more competitive, Airtel Kenya required a robust solution to help it
support its users' appetite for messaging. Acision's SMSC enables Airtel
Kenya to accommodate any surge in SMS traffic and can be easily scaled to
deliver enhanced messaging services, beyond basic SMS, in the future. The
Acision SMSC will also provide Airtel Kenya with risk-free migration to an
all-IP environment in anticipation for when messaging services' shift in this

"Following the launch of our services in Kenya earlier this year, we have
seen a considerable rise in usage of our messaging services," said Vincent
Mayabi, Core Network Manager, Airtel Kenya. "By partnering with Acision, we
are demonstrating our commitment to providing our customers with a superior
text messaging experience, while building solid foundations for messaging
services of the future. With Acision, we can rapidly grow our market share by
providing messaging services in rural areas and can achieve our ambition of
being the country's number one messaging provider."

"Acision's heritage is built upon providing operators with the most
advanced messaging and mobile data solutions in the market and we are
recognised as a leading player in messaging globally," said Sherif Hamoudah,
SVP and General Manager for Middle East, Africa and Pakistan at Acision. "As
we grow our market share in the African region, we are pleased to have been
chosen by Airtel Kenya to help it achieve its goal of becoming a market


About Acision

As a world leader in mobile data, Acision powers innovation
and profitable growth in mobile data services. As the pioneer of mobile
messaging, Acision's real time mobile data solutions support its customers
worldwide to drive new revenues with innovative services while controlling,
optimizing and monetizing data traffic. For more information, visit Acision

About Airtel Kenya

Press contacts: For Acision: Lauren McGregor, Hotwire, +44(0)20-7608-4677, Lauren.mcgregor at

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