Acision Message Plus Underpins Telkomsel’s Personalised Messaging Services

JAKARTA -

- Advanced Features of Acision Text Suite Provide Indonesian Mobile Subscribers With an Improved and More Personal Messaging Experience

Acision, the world’s leading messaging company, and Telkomsel, the leading operator of cellular telecommunications services in Indonesia, have launched an advanced SMS service to Telkomsel’s 75 million customers using the award winning Acision Message Plus. Branded as SMS Pro, the service will be available to both pre-paid and post-paid subscribers of Telkomsel.

As part of Acision Text Suite, the world’s first open service text architecture, Acision Message Plus is designed to provide Telkomsel’s customers with an unprecedented control over their messaging experience. Mobile users can now block unsolicited SMS or SMS spam, set up automatic replies, introduce message forwarding, automatically copy messages to another mobile number and set up SMS white-list, where subscribers can define up to 10 numbers that they want to receive SMS form - all from their handset.

With a mobile penetration rate currently at 50%, Indonesia is one of the fastest growing mobile markets in Asia Pacific, especially in the prepaid segment. Having relied upon Acision’s messaging infrastructure to cope with considerable capacity increases over the last nine years, Telkomsel turned to its strategic partner to identify key technologies that will secure greater revenues from SMS, differentiate their messaging offerings and create services that help increase customer loyalty.

Nirwan Lesmana, General Manager, Marketing Communications at Telkomsel said: “As the first Message Plus deployment in the Indonesian market, we are committed to providing our customers with a personalised text messaging experience while offering our customers full control in managing that experience.”

Rory Buckley, Chief Executive of Acision, added: “With 75 million subscribers, Telkomsel processes staggering amounts of messaging traffic daily and there is still room for SMS volume growth. By launching Acision Message Plus, Telkomsel has embraced an innovative and compelling strategy to draw subscribers towards premium content and higher value interactions. This creates new revenue streams, more value added SMS traffic and an enhanced customer user experience.”

NOTES TO EDITORS

About Acision

Acision is the world’s leading messaging company, providing communication solutions for over 300 network operators and service providers globally. www.acision.com/moreinfo

About Telkomsel (www.telkomsel.com)

As a service leader, Telkomsel is currently trusted to serve more than 75 million customers or more than 50% of cellular users in Indonesia. Telkomsel is the operator which launched 3G service in September 2006 and has the biggest 3G community with more than 9.2 million customers in more than 140 cities. Telkomsel is a cellular operator with the broadest network covering more than 95% of Indonesian population.

Source: Acision

Press Contacts Radha K Floerke, Acision, Tel: +65-6505-1021 / +65-9863-1449, Email: radha.floerke at acision.com; Idran Junadi, LEWIS PR, Tel: +65-6534-7250, Email: acisionsg at lewispr.com; Suryo Hadiyanto, Corporate Communications, TELKOMSEL, Tel: +62811955590, Email : suryo_hadiyanto at telkomsel.co.id