Adform Wins Prestigious 2011 Bully Award

BARCELONA and COPENHAGEN, October 11, 2011 -

Adform Honoured as a Leading European TMT Company

Adform was announced today as a Longhorn winner of the 2011 Bully Award honouring Europe’s leading technology, media and telecommunications (TMT) companies as presented by White Bull Summits (www.whitebull.com), champions of the European innovation ecosystem.

www.adform.com/site/help-and-resources/logotypes/

A total of 60 European companies were named as finalists for the 2011 Bully Award, and the deserving winners were selected from a pool of entries that included hundreds of nominated European TMT companies.

The winners fall into three categories:

• Yearlings: firms that seek or have received angel/seed rounds or equivalent; classic start-ups
• Young Bulls: firms that seek or have received Series A financing; early stage companies
• Longhorns: post Series A firms; growth stage companies

“The Bully Award winners were selected for innovation and values of excellence in the TMT sector. They have been recognized as a leader in their field, with a bright business proposition and meaningful market strategies, driven by a rich understanding of customer needs and technological solutions,” stated Farley Duvall, Founder and Chairman of White Bull Summits.

“It’s fantastic to be awarded this prestigious award,” said Gustav Mellentin, CEO of Adform. “All of our employees work hard every day to position Adform as a leading tech company in online display advertising and it is great to be recognized in this way by true experts in the TMT

space.”

Adform closed the loop by integrating media planning, buying, optimizing and analysing for online display advertising in one place, thus saving an enormous amount of time and resources.

Adform’s unique platform incorporates display ad serving, rich media, video, mobile, dynamic ads, personalized targeting and real-time bidding though integrations with major inventory players, making display advertising simple, relevant and rewarding for media agencies and online advertisers

“The White Bull judges very carefully reviewed seed-stage, early-stage and growth-stage companies, and selected the winning companies they believe have demonstrated clear potential for further growth and a high probability for exit in the next few years,” added Duvall.

White Bull has a successful track record in identifying Europe’s leading TMT companies. Eight of the 2010 Bully Award winners identified by White Bull were acquired in the past year including BuyVIP (acquired by Amazon), JayCut (acquired by RIM), Q-go (acquired by RightNow Technologies), Severa Corp (acquired by Visma Group), SunglassesShop.com (acquired by Glasses Direct), Ubitexx (acquired by RIM), Vilant Systems Oy (merged RFID activities with Swisscom Auto-ID Services AG), and WatchMouse (acquired by CA Technologies).

For a complete list of the 2011 White Bull Bully Award winners, please visit www.whitebull.com/latest.

About Adform

Adform, an experienced company founded in 2002, builds tools for media agencies and online advertisers who want the best and most productive online display advertising through use of real-time bidding, personalized targeting and rich media across major Real time bidding enabled ad exchanges.

Corporate Facts

•    Pan European company

•    130 employees

•    Offices in Copenhagen, Stockholm, Oslo, Vilnius, Hamburg, Prague, Warszawa, London, Milano and Madrid

•    Key clients include every major agency holding company

• 2,750 clients across 4,925 global web publishers in more than 25 countries worldwide.

For more information, please visit adform at www.adform.com or on Facebook www.facebook.com/adform or on Twitter @adforminsider

About White Bull

White Bull’s aim is not simply to produce events. White Bull is here to help companies succeed. Built upon the extensive knowledge and network of its founders and advisers, and in the spirit of the “wily beast” that lives inside all successful businesses, White Bull offers a community that brings together the best and the brightest - Europe’s top technology and media leaders, entrepreneurs, innovators, investors, and visionaries. White Bull will respond to the needs and wants of the Technology, Media and Telecommunications (TMT) sector, while providing a forum for ongoing discussion. For more information, please visit White Bull at whitebull.com, on Facebook or follow White Bull on Twitter @whitebullsummit.

Martin Stockfleth Larsen
Director of Marketing and New business
Martin.larsen@adform.com
Tel. +45-31-661-663
Twitter: @martinmov
Twitter: @adforminsider

Media Contacts:
Mindy M. Hull
Mercury Global Partners for White Bull
mindy@mercuryglobalpartners.com
Tel. +31(0)62-504-7680
Tel. +1-415-889-9977

Hanna Manninen
ink Communications for White Bull
hanna@theinkstudio.com
Tel. +358-40-1780-980
Twitter: @hannamanna

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