Adnetik, First Time Exhibitor at Ad:Tech London, Prepares to Make an Impact

Leading Global Audience Investment Management Company Exhibits at Ad:Tech for the First Time and Introduces New UK Team at Booth #253

BOSTON, Massachusetts, September 13, 2010 - Adnetik (www.adnetik.com), the Audience Investment
Management(TM) company that helps advertisers and agencies place targeted
display ads, plans to make an impact at the upcoming Ad:Tech London trade
show on 21-22 September, 2010. This will be Adnetik's first appearance at
Ad:Tech- the world's largest event focused on Digital Marketing.

The company will exhibit during the conference and demonstrate
its precise targeting capabilities, as well as features of the new Audience
Investment Management (AIM(TM)) system at its trade show booth located near
the Networking Area in the National Hall, Olympia, London, space #253.

Additionally, on stage at the event, Phil Cooper, CEO of Adnetik
for the United Kingdom, will participate as a panelist in a session titled,
"Can Ad-Networks survive as Data becomes more essential in the Advertising
mix?" in the Research and Insights Theater on Wednesday, 22 September at
3:50pm.

Phil Cooper, an Ad:Tech veteran, commented, "Having participated
in Ad:Tech globally for some time, mostly on video, it is a pleasure to
introduce Ad:Tech London to the exploding market around data driven display
and how this is turning the market upside down."

During the show, Adnetik will introduce their UK Sales force and
Ad Operations team for the first time. Nerissa Macdonald, Commercial Director
for the UK, will be accompanied by Razwan Qazalbash, Director of Ad
Operations and Technology. Nerissa and Razwan will be joined by the Executive
Team out of the Global Headquarters in Boston, and additional members of the
Sales and Ad Operations force from the UK. All staff will all be available
for meetings during or after the show.

Nerissa Macdonald the UK Commercial Director said "We look
forward to informing you about our new technology offering and how it can add
efficiencies to your display buying model."

Clients currently working with Adnetik to value, target and procure
display inventory include agency partners at Media Contacts, Euro RSCG Edge,
SapientNitro and Arena Quantum. Accounts range from Virgin Mobile and TMobile
to Dannon, Tesco, Barclay Card, TUI and National Express.

About Adnetik: Adnetik was established in late 2008, and now operates in
four countries, including the US, UK, Netherlands and Mexico. The company
AIMs to maximize the performance of an advertiser's online display investment
by trading media and data assets between portfolios of advertisers and
publishers. Adnetik leverages data from multiple sources and applies unique
optimization algorithms and data driven buying decisions across various
sources of purchased media in order to efficiently distribute each ad
impression on behalf of advertisers. For more information, please visit our
website at www.adnetik.com or email usinfo@adnetik.com.

Public Relations Contact: Melissa Scotti, Adnetik Inc., 101 Huntington Ave. 21st Floor, Boston, MA 02199 USA, +1-617-849-6909, melissa.scotti at adnetik.com . Phil Cooper, Adnetik Inc., 1 Kingdom Street, Paddington, London W2 6PY, +44-203-402-3060, Phil.cooper at adnetik.com .