AdSafe Adds Enhanced Image Analysis to Rating System

AdSafe and Image Analyzer Partner to Increase Brand Safety for Online Advertisers

NEW YORK, December 8 - Today AdSafe and Image Analyzer, a leader in image recognition
technology, announced a partnership in which Image Analyzer's real time image
analysis technology will be integrated into AdSafe's Content Rating System.
The deal will add additional accuracy to AdSafe's Content Rating System,
allowing AdSafe to increase the brand safety of online advertising for
marketers, particularly in respect to images and video on social media and
user generated content platforms.

Using proprietary data science, AdSafe rates the relative brand safety of
content on almost all commercially supported web pages. Working with AdSafe,
brand advertisers can select the appropriate online context for their brand
and, using the AdSafe BrandSafe Firewall, prevent brand advertising from
appearing adjacent to inappropriate content. Under the terms of the
partnership, Image Analyzer's proprietary image analysis technology will be
integrated into AdSafe's content rating algorithm, supplementing AdSafe's
existing image analysis technology.

"This partnership further strengthens AdSafe's ability to provide brand
marketers with a comprehensive solution to concerns over brand safety online.
With the proliferation of social media and UGC, millions of unmonitored
images and videos appear on the web every day. This presents a huge concern
for major brands who cannot be associated with unbecoming consumer content.
Image Analyzer's technology allows us to thoroughly understand image content
on billions of ad supported pages before making a decision regarding their
suitability for brand advertisers," commented Kent Wakeford, Co-Founder and
EVP of AdSafe.

Image Analyzer uses a proprietary, algorithmic and heuristic process to
recognize objectionable images in digital media. These algorithms are
supplemented with 11 different detection methods to reliably distinguish
inappropriate images from appropriate images in digital contexts.

"AdSafe's mission of providing increased brand safety to online marketers
is one we believe in wholeheartedly. We're excited about the opportunity to
use our technology to help make the internet more brand safe by extending
AdSafe's technology to more comprehensively assess images and video," said
Crispin Pikes, CEO, Image Analyzer.

About AdSafe Media

AdSafe Media is the rating standard for brand protection online. With
AdSafe, marketers' advertising only appears on sites with content marketers
deem to be consistent with their brand's image, objectives and corporate
philosophy. AdSafe protects brand equity by mitigating risk of damaging brand
adjacencies, reduces costs and improves response rates to campaigns across
the web. For more information, visit www.AdSafeMedia.com or contact Matthew
Scott at Matt@adsafemedia.com

About Image Analyzer Limited

Image Analyser Ltd develops image recognition technology which can
identify inappropriate or pornographic images in digital data transmission.
The company incorporates proprietary 'best of breed' technology developed by
individuals who possess years of experience in the IT security market. The
company was formed to provide technology on an OEM basis worldwide to major
IT software and hardware vendors across a broad range of market sectors,
including email and web, telecommunications, online storage, and network
forensics. The company has offices in the UK, USA, Asia & Australasia.
www.image-analyzer.com or +44(0)870-041-1166

Matthew Scott, +1-646-278-4868, Matt at adsafemedia.com