AdSafe & AdMeld First to Integrate Pre-Bid Brand Safety Data Into Real Time Bidding (RTB)

Partnership To Spur Adoption of RTB by Premium Brand Advertisers

NEW YORK, November 3, 2010 - AdSafe Media, the rating standard of online media, and AdMeld, the
company that helps premium publishers maximize their ad revenues, today
announced a partnership that integrates AdSafe's publisher content rating
data into the billions of RTB auctions AdMeld processes for premium
publishers each month. AdMeld will leverage data from AdSafe's Content Rating
Platform to provide buyers with real time information regarding the brand
safety of their ad placements. By giving buyers this added level of
confidence before they bid, the companies aim to spur the adoption of RTB by
premium brand advertisers.

Industry research has found that while RTB drives increased performance
and efficiency in display advertising, some premium brand advertisers have
been slow to leverage it, in part due to concerns about brand safety. Through
this partnership, AdSafe and AdMeld seek to transform the RTB market by
addressing the brand protection requirements of these advertisers in an
innovative way. The agreement also has benefits for AdMeld's premium
publisher clients.

"Maximizing publishers' ad revenue starts with increasing their access to
premium demand," said Michael Barrett, CEO, AdMeld. "Our clients represent
some of the highest-quality display inventory in the world, and through this
partnership with AdSafe, RTB buyers will be able to bid on that inventory
with a higher degree of confidence than ever. It's an exciting union of our
two companies' technologies, and we're glad to be a part of it."

"At our core, AdSafe is a content rating data provider, and this
partnership with AdMeld allows AdSafe's rating technology to be used across
billions of impressions," said Kent Wakeford, President, AdSafe. "AdMeld is a
leader in the RTB space and we are excited to partner with them to attract
more brand advertisers to RTB and to drive AdSafe's mission of being the
content rating standard of online media."

About AdSafe Media

AdSafe is the Rating Standard of Online Media. AdSafe rates the brand
safety of content on commercially supported web pages using proprietary
algorithmic modeling and human verification. AdSafe's BrandSafe Firewall
enables Advertisers to prevent advertising from appearing on web pages that
do not meet their content rating requirements. AdSafe's Network Monitor
enables Ad-Networks and Publishers to manage the brand safety of the display
inventory, thereby increasing protecting clients and increasing monetization
of display inventory. AdSafe is headquartered in New York, NY with operations
in San Francisco, CA and London, England. For more information visit
www.AdSafeMedia.com.

About AdMeld

Founded in 2007, AdMeld helps the world's top publishers maximize ad
revenues, and sell their inventory smarter, safer and more efficiently. The
company's dynamic yield optimization technology connects with hundreds of
sources of demand such as ad networks, exchanges and DSPs, and provides tools
and analytics for publishers to better understand and monetize their
audiences. Current AdMeld customers include Answers.com, AccuWeather,
Discovery Communications, FOX News, Hearst Television, IAC, New York Post and
more than 300 others worldwide. The company is headquartered in New York City
with offices in San Francisco, London and Toronto. Visit
www.admeld.com.

    CONTACT:   MATTHEW SCOTT
               +1-646-278-4868
               Matt@AdSafeMedia.com

Matthew Scott, +1-646-278-4868, Matt at AdSafeMedia.com