AdSafe Releases Quarterly Analysis of Display Advertising Industry

Report Identifies Geographic "Mis-Targeting" and Increased Use of Exchanges / RTBs / DSPs as Key Findings

NEW YORK, June 3, 2010 - AdSafe Media, the rating standard of online media, today released its Q1
2010 analysis of the online display advertising industry. The report,
available for download at www.adsafemedia.com, provides an analysis of
the key display advertising brand safety metrics and industry insights
observed by AdSafe throughout the quarter.

The key findings cited in the report are:

    - 752 was the AdSafe Safety Index for Q1 2010, a metric which trended
      down from last quarter's Index of 814, indicating that overall brand
      safety in the display advertising ecosystem decreased slightly
    - 2.89% of inventory was served outside campaign Geo-Targeted
      specifications
    - 47% of traffic was served by Exchanges, Real-Time-Bidding Platforms or
      Demand Side Platforms, a significant increase in the use of these
      Channels from last quarter
    - 86.5% of AdSafe observed inventory was transparent, meaning it was IAB
      Category I, II or III inventory and some degree of source level
      transparency was provided

According to David Hahn, VP of Product for AdSafe, "One of the most
interesting trends we saw this quarter were significant spikes in the levels
of non-geo targeted inventory to overseas locations. In particular we saw
significant fraudulent traffic being served to Iran and Russia - countries
which were blatantly outside of campaign geo-targeted locations. By
identifying and blocking these types of campaign inefficiencies, we have been
able to dramatically increase campaign ROI for our premium brand advertiser
clients."

The report also identified a number of other key insights into the
display industry for the quarter. Specifically, as judged by an increase in
AdSafe observed traffic, premium brand advertisers appear to be shifting a
larger percentage of their display adverting spending to ad-exchanges,
real-time-bidding platforms and demand side platforms. The increased media
efficiency and broader reach afforded by these channels are attracting
advertisers that had previously acquired media primarily through direct
publisher sales.

About AdSafe Media

AdSafe Media is the rating standard of online media. AdSafe uses
proprietary algorithmic modeling and human verification to rate the brand
safety of content on commercially supported web pages via the AdSafe Content
Rating System. AdSafe's Brand Safety Firewall enables Brands, Agencies and
Ad-networks to prevent advertising from appearing on publisher web pages that
do not conform to brand guidelines. AdSafe's Content Monitoring Platform
enables Ad-Networks and Publishers to identify and segment problematic site
content, increasing monetization of display inventory. AdSafe is
headquartered in New York, NY with operations in Santa Barbara, CA and
London, England. For more information visit www.adsafemedia.com.

Contact:

    Matthew Scott
    AdSafe Media
    +1-646-278-4868
    Matt@Adsafemedia.com

Matthew Scott, AdSafe Media, +1-646-278-4868, Matt at Adsafemedia.com