Adsmarket Group to Provide Alternative Payment Solutions for Online Freemium Games and MMOs

Matomy, a Provider of Alternative Payment Solution Joins the Adsmarket Group

TEL AVIV, Israel, October 18, 2010 - Adsmarket Group, leading international online marketing firm, announces
today the integration of an alternative payment solution to its range of
online marketing solution. Matomy, a provider of alternative payment solution
joins the Adsmarket Group. Menachem Salinas, formerly VP of Business
Development and Sales at Adsmarket, has been appointed to CEO of Matomy.

Matomy Offers a turnkey technology platform to publishers, MATOMY
provides its clients with unique, full solution to the alternative virtrual
currency needs and the opportunities to increase revenue from both banner and
offer advertising from a single source. MATOMY's strength is derived from the
company's proprietary technology, which enables generating higher ROI within
the gaming arena.

"Menachem has a track record in driving results and years of experience
in the online marketing market" Said Ofer Druker, CEO of Adsmarket Group,
"Bringing Matomy to the Group will enable us to provide a full solution to
the Gaming sector, from distribution to monetization, connecting between all
activity both on the technological and service level. Matomy will broaden our
media assets side by side to XTEND, a leader display ad network, serving
about 20B impressions a month."Menachem Salinas joined Adsmarket in 2007,
bringing over 8 years of experience in managing business to business and
consumer revenue. Prior to his role at Adsmarket, Menachem was VP of Sales
and Marketing at MSN Israel, where he managed product development teams,
oversaw online marketing strategies and established and maintained relations
with MSN managers across Europe. He also held the position of VP of Sales
with TheMarker.com, a leading finance and business website.

About Adsmarket Group

Adsmarket Group is one of the leading international online marketing
firms in Europe with a growing presence in both the North and South American
Markets. With a wide range of online marketing expertise and integrated
technologies, Adsmarket Group provides a comprehensive online marketing
solution, including display advertising, a performance-based affiliate
management platform and network, search marketing, and alternative payment
solutions. Adsmarket offers its customers and partners end-to-end management
of their online marketing activity to ensure cost-effective, controlled and
high-quality results.

Adsmarket brands include Adsmarket, a performance-based affiliate
network, Xtend, a display ad-network, and Matomy, a provider of alternative
payment solutions.

Adsmarket Group is a privately held company with around 140 employees.
For more information please visit www.adsmarket.com

    Media Contact
    Mor Meroz
    Mor.m@adsmarket.com
    Mobile: +972-545-509025
    Office: +972-3-7696660

Media Contact: Mor Meroz, Mor.m at adsmarket.com, Mobile: +972-545-509025, Office: +972-3-7696660