AERS/Calexus Cooperation Creates a New Generation of Business Information

By Prne, Gaea News Network
Wednesday, March 18, 2009

VICTORIA, British Colombia - Advanced E-commerce Research Solutions (Advanced) and Calexus Solutions
LLC today announced a partnership that focuses on providing deep market and
consumer insights from within some of the world’s largest e-commerce
platforms. Advanced is the world’s leading provider of information developed
through the analysis of e-commerce data, and Calexus employs machine learning
technologies to identify subtle predictive patterns hidden in enormous
volumes of data.

Fred Speckeen, CEO of AERS, anticipates great innovation and insight from
the partnership with Calexus. “This is very exciting,” he says. “What our
teams are working towards are truly next generation market and consumer
insights. Calexus technology discovers facts and relationships hidden in the
literally billions of e-commerce transactions Advanced collects from across
30 product categories in each of six countries - USA, UK, Germany, France,
Australia and Canada. For example, Calexus is working with AERS to
investigate complex relationships between eBay auction prices and the general
demand for a manufacturer’s products as reported in quarterly results.”

Doug Newell, Calexus Solutions LLC’s Managing Director, remarks, “We are
delighted to be working with AERS. Together, by data-mining and text-mining
terabytes of e-commerce transaction data, we will create a new genre of
business information - one that includes some of the earliest indicators of
changes in consumer purchasing patterns, price sensitivities and geographic
pockets of demand. AERS’s unique eBay relationship and our powerful data
mining technologies make a perfect match. This affiliation will unlock a
whole spectrum of business opportunities.”

About AERS:

AERS specializes in delivering e-commerce-based analytics and insight to
support the investment, product management, marketing, and advertising
decisions of its thousands of clients. AERS does this based on its core
competencies in storing and mining large e-commerce datasets. AERS is
comprised of two main divisions: Terapeak supplies auction analysis to eBay
sellers and buyers through an on-line web interface, while Advanced delivers
data and custom research to the business sector. The company was founded in
2004.

About Calexus:

Calexus improves business decision quality by quickly and efficiently
discovering new facts and relationships. Calexus uses machine learning in the
form of genetic algorithms to dynamically search masses of structured and
unstructured data. The results are superior decisions and higher
profitability for Calexus clients.

Calexus was founded by Doug Newell, a five-time serial entrepreneur and a
recognized expert and innovator in the world of advanced analytics.

For further information: Fred Speckeen, President and CEO, Advanced
E-commerce Research Solutions, www.AERS.ca, +1-250-483-3252 (direct);
Calexus Solutions LLC, www.calexussolutions.com, +1-603-432-6673

Source: Advanced E-commerce Research Systems, Inc (AERS)

For further information: Fred Speckeen, President and CEO, Advanced E-commerce Research Solutions, https://www.AERS.ca, +1-250-483-3252 (direct); Calexus Solutions LLC, https://www.calexussolutions.com, +1-603-432-6673

YOUR VIEW POINT
NAME : (REQUIRED)
MAIL : (REQUIRED)
will not be displayed
WEBSITE : (OPTIONAL)
YOUR
COMMENT :