Ageing Demographic Boosts Uptake of Wireless Patient Monitoring Devices Across Europe, Finds Frost & Sullivan

LONDON, December 1 - Lucrative opportunities await manufacturers in the European wireless
patient monitoring devices market, particularly in the wireless assisted
living devices segment. This segment is growing at a rapid pace. The primary
reason for this growth is rising awareness levels among an ageing population
about devices that help in attaining a better standard of life. The elderly
prefer to age at home - a trend supported by the medical community, which is
keen on reducing costs associated with hospital stay.

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New analysis from Frost & Sullivan
(www.patientmonitoring.frost.com), European Market for Wireless
Patient Monitoring Devices, finds that the market earned revenues of US$89.9
million in 2008 and estimates this to reach US$176.9 million in 2015. The
following market sectors are covered in the research: wireless assisted
living devices, wireless vital signs measurement devices and portable
personal health (wellness) devices.

"The most important market driver is the expanding number of elderly
across Europe," notes Frost & Sullivan Research Analyst Akanksha Joshi. "This
has been accompanied by increasing awareness about the need to provide a
better standard of living to them."

The healthcare market in Europe is currently focused on reducing hospital
costs. At the same time, there have been efforts to provide quick, real-time
treatment to patients. This has resulted in the growing preference of the
medical community for wireless patient monitoring devices.

"There exists considerable growth potential for wireless patient
monitoring devices across the region," says Joshi. "Based on various research
studies and available clinical data, the importance of providing rapid,
real-time diagnoses is being realised due to the focus on home-based,
wireless enabled patient monitoring devices."

However, reimbursement and public funding allotted for such treatment
methods are not clearly defined. Moreover, the target population is unaware
of the benefits of wireless assisted devices. There also exists a lack of
proper organisational infrastructure in some Western European countries.

"In these turbulent economic times, price sensitivity in the wireless
patient monitoring market is adversely affecting market growth," adds Joshi.
"Reimbursement polices are not well understood by the target population,
further limiting market prospects."

Collaboration with established local companies will help manufacturers
provide efficient services while, at the same time, maintain profit margins.
It is important for manufacturers to provide accurate and reliable devices in
association with an effective service provider.

If you are interested in a virtual brochure, which provides a brief
synopsis of the research and a table of contents, then send an e-mail to
Katja Feick, Corporate Communications, at katja.feick@frost.com, with your
full name, company name, title, telephone number, company e-mail address,
company website, city, state and country. Upon receipt of the above
information, a brochure will be sent to you by e-mail.

European Market for Wireless Patient Monitoring Devices is part of the
Patient Monitoring Growth Partnership Services programme, which also includes
research in the following markets: European Patient Monitoring Market Outlook
- 2009, European Pulse Oximetery Market and, European Telemetry Equipment
Market. All research included in subscriptions provide detailed market
opportunities and industry trends that have been evaluated following
extensive interviews with market participants.

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    European Market for Wireless Patient Monitoring Devices
    M3EB

    Contact:
    Katja Feick
    Corporate Communications - Europe
    P: +49(0)69-7703343
    E: katja.feick@frost.com
    www.frost.com

Katja Feick of Frost & Sullivan Corporate Communications - Europe, +49(0)69-7703343, katja.feick at frost.com