Al-Sharq Al Awsat’s Newsest iPad and iPhone Apps Sets New Standards for Mobility Publishing

By Knowledgeview Ltd, PRNE
Sunday, October 16, 2011

LONDON, October 17, 2011 -

Asharq Al Awsat, the leading Arabic language newspaper under the Saudi Research and Marketing Group (SRMG) went for a total digital makeover when it comes to its iPad and iPhone apps, taking its audience around the planet into a brand new level of interactive news browsing since the very start:  from the main breaking news ticker, top stories premium spots, developing stories channel activated around the clock, the organized channels covering various topics and the dedicated photo and video galleries, e-reader for newspaper pages, ending up with the ability to share the chosen items by mail or social networks or add them to favorites and choose the settings of preference for a personalized content viewing experience… The Asharq Al Awsat audience will surely enjoy all of this and a lot more while connected or even offline! 

“Our audience is rather a sophisticated one who sets high expectations when it comes to our news offering. Being a part of the leading publisher in the Arab world, we had to reinvent our iPad and iPhone apps and offer a world-class quality application with advanced functionalities that suits both e-reader viewers and technology fans at once. Our app showcases content in two views, the e-reader that is an exact electronic replica of the print version and the sophisticated app view that runs breaking news and developing stories throughout the day. This achievement would have not been possible without the expertise and the hard work of KnowledgeView’s team who showed high commitment and thorough knowledge when it comes to the iPad and iPhone app technology and audiences’ various needs and expectations,” Dr. Azzam Al-Dakhil, CEO of SRMG, said.


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