BEE’AH to Reveal New ENVIPCO Technology as World Premier at Green Middle East

By Envipco, PRNE
Sunday, October 16, 2011

AMSTERDAM, October 17, 2011 -

BEE’AH will reveal the world premier launch of ENVIPCO’s newest Reverse Vending Machine technology at the Green Middle East exhibition, set to take place from October 17th to 19th, 2011 at the Expo Centre, in Sharjah of the United Arab Emirates.

Bee’ah, the Middle East’s leading and award-winning environmental and waste management company, and Envipco Holding N.V., a public-listed company on the NYSE Euronext Brussels “ENVI” and a global provider of recycling systems and solutions to the beverage and retail industries, announce the launch of its latest, state of the art Reverse Vending Machine for small to medium size markets.

The initiative comes as part of Bee’ah’s recycling drive to promote a better, cleaner and greener environment for Sharjah and the UAE at large. Bee’ah will be using Envipco’s newest technology, the Flex, an interactive reverse vending machine for the recovery of aluminum and plastic (PET) beverage containers. Consumers redeeming their used containers will be motivated by means of several incentives and reward schemes. This automated machine will be able to track, account, and sort each type of eligible container programmed for acceptance. Once containers are accepted, the Flex machine will crush them, providing efficiency for collection, processing, and saving energy and carbon footprint.

“Increasing our community’s participation in recycling is a key objective for us at Bee’ah. We are delighted to be the first to introduce this very new and innovative system, where people are encouraged and rewarded for their good actions which benefit both their environment and the city of Sharjah,” commented Mr. Khaled Al Huraimel, Chief Executive Officer at Bee’ah.

After the exhibition, these reverse vending-machines will be placed in high-footfall locations across the city and are expected to take the incentive further with reward vouchers from participating venues and outlets.

Green Middle East, the leading regional exhibition for the environment industry in the Middle East, is set to be the launching pad for this new technology. With Sharjah at the forefront of leading positive environmental change in the UAE and the Middle East, Bee’ah is currently working with corporate-responsible brands and companies as partners to make reverse vending machines yet another success in raising public awareness and driving positive behavioral change amongst residents.

Notes to Editors:


Envipco Holding N.V. (Envipco),¬†is a Netherlands-based holding company listed on NYSE Euronext Brussels “ENVI”. Envipco, with operations in several countries around the globe, is a recognized leader in the development and operation of reverse vending machines (RVMs), automated technological systems for the recovery of used beverage containers. Envipco’s turnkey solutions cover all aspects of beverage container recycling - from recovery, validation, compaction, sorting, transportation and logistics, to accounting for every container, to recycling and processing used beverage containers to prepare for conversion into new containers and consumer products. Known for its innovative technology and market leadership, Envipco holds several intellectual property rights for RVM systems, including but not limited to beverage refund deposit markings, material type identification, compaction and accounting. It also owns and operates the largest independent bottle to bottle PET recycling plant in Europe.

    For further information please contact: Gool Santchurn at +1-203-720-4059

    ENVIPCO HOLDING N.V.  Amsterdam, October 17, 2011
    Herengracht 458       Tel: +31-20-521-6344
    1017 CA, Amsterdam    Fax: +31-20-521-6349
    The Netherlands       Website:


Bee’ah, headquartered in the Emirate of Sharjah, is an integrated environmental and waste management company, founded in 2007, through an Emiri decree by His Highness Sheikh Dr. Sultan Bin Mohammed Al Qasimi, as a public private partnership (PPP) with the Sharjah City Municipality.

Bee’ah touches and transforms thoughts, attitudes and behaviors in individuals, communities, businesses and cities enabling them to lead positive sustainable growth by providing the infrastructure, tools and support that they require to achieve their environmental goals.

Bee’ah, through adopting international best practices, aims to enhance the environment and achieve added-value commercial ventures, while upholding its commitments to stakeholders.

In 2011, Bee’ah received the facilities management Award for “Best Waste Management Company in the Middle East“.

    For further information please contact Nidaa Al Ahmadi at +971-50-6326180

    BEE'AH                   T +971-6-572-9000
    1st Floor, Lagoon Tower  F +971-6-572-9333
    Corniche Road            Website:
    Sharjah, UAE             Email:
    P.O. Box 20248


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