Amazon Innovator Welcomed by Smart Mobile Buying Club, Glamoo

LONDON, November 8, 2010 - Glamoo, the UK's smart mobile buying club, is proud to
announce the appointment of Jason McMahon as Chief Technical Officer. Jason
joins the already impressive leadership team, following over eleven years of
Internet and Mobile e-commerce experience at Amazon.com. Jason brings
priceless expertise that will benefit Glamoo's retail partners and members
alike.

Prior to joining Glamoo, Jason was primary business owner and
leader of the software development and business teams that were solely
responsible for Amazon.com's worldwide Mobile strategy, successfully
generating over one Billion US Dollars in the trailing twelve months.

On why he's pleased to have joined the Glamoo team, Jason
comments "Glamoo has a fast, agile environment and, like me, the team is very
passionate about innovation and user experience. A recent study by Glamoo
showed that 21% off all people who have a smartphone use it to shop once a
week or more. These kinds of figures highlight the growing potential in
mobile commerce making it a great time to be leading in the sector. Glamoo is
one of the first movers in m-commerce and their GPS and location based offers
are something I am excited about taking to market."

Simone Ranucci, CEO of Glamoo, says: "We are delighted to
welcome Jason to the business at this time, as Glamoo plans to make a lasting
impact on the m-commerce market. With just over 26% of all mobile phone
subscribers in the UK already using smartphones, and the demand for
convenience increasing, mobile commerce will see a dramatic expansion during
the next few years. It is destined to transform today's shopping experience
beyond recognition. Through Glamoo, brands will be able to interact directly
with customers, increasing footfall, revenue and customer loyalty."

Notes to editors:

Glamoo, the smart mobile buying club, was launched in the UK
in March 2010 by a team of entrepreneurs looking to help consumers to get the
most out of their city.

The Glamoo iphone app utilises the latest technology to
provide offers that are social and location based (SoLo). Using GPS, Glamoo
can send offers that are targeted to a member's location, helping the time
starved by only recommending offers that are geographically relevant., Glamoo
provides members with preferential rates on selected lifestyle products and
services, including: Eating & Dining, Travel & Extras, Fashion & Accessories,
Health & Beauty, Events & Culture, Activities & Experiences, Electronics &
Gadgets, Home & Design and Bars & Clubs. It is free to join Glamoo and
members can access offers both online at Glamoo.com and through the iphone
app.

Glamoo creates an interactive and rewarding buy experience.
Using the unique 'instant' gifting capability on the Glamoo app, any offer
can be bought and gifted instantly to a friend, with the gifter earning
Glamoo gems as a reward. Other ways for members to earn gems include
recommending an offer, sharing with friends, leaving feedback or buying an
offer.

The new app version will be released in the near future and
Glamoo will revolutionise the shopping experience for a new generation of
mobile shoppers (GeMS) who currently represent GBP112m of the total GBP21.2bn
e-commerce spend per year, but this is forecast to reach GBP275m in the next
three years.

Glamoo operates from offices in London, Rome, Milan,
Barcelona, Madrid and Berlin. The organisation is backed by private
investors, well-known in the European Mobile industry and by the
multinational leader in the mobile entertainment market, Buongiorno.

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