Andaz 5th Avenue Now Open

LONDON, July 8, 2010 - Andaz 5th Avenue, the second Andaz property in New York and the fifth in
the collection, opened its doors on 5th July, 2010. Andaz 5th Avenue takes
its design cues from its own midtown Manhattan neighbourhood. Striking yet
timeless interiors are designed by Tony Chi to be both loft-like and
evocative of the city's century-old apartment residences. A sophisticated
bar, a shop carrying artisanal products made by local purveyors, and peaceful
guestrooms all reflect the Andaz credo of facilitating - not forcing - the
guest experience.

The Andaz philosophy is about simple, tailored hospitality and removing
barriers between employees and guests. Guests will feel as if they have been
welcomed into a friend's home instead of a typical hotel. There is no
check-in desk; rather, an Andaz host checks in guests at their own pace -
over a drink in the lounge or on the way to their room. Hosts are gracious
and able to help with any guest wishes within Andaz 5th Avenue, and are
always ready with local insider tips. Andaz 5th Avenue provides complimentary
WI-FI throughout the hotel as well as calls to local area codes. Guests can
also enjoy mini-bars stocked with snacks and non-alcoholic drinks, all free
of charge and replenished daily.

Design

The hotel's 485 Fifth Avenue location has a storied history in fashion and
retail. Built during the great era of Manhattan department stores, it was the
largest and last of the Rogers, Peet & Co. department stores, later becoming
the Tommy Hilfiger global headquarters before its transformation into Andaz
5th Avenue. The first full New York City hotel by designer Tony Chi, a muted
palette and exposed pipe ceilings channel industrial New York and the silence
of pre-dawn midtown; open spaces, open kitchens, and residential style
furniture add a home-like feeling to the space; factory sash windows pay
homage to New York City's pre-war apartments and factories and provide
unrestricted views of area icons, such as the Empire State Building and The
New York Public Library directly across the street.

Accommodations

Of the 184 rooms, 36 are suites, six of which have terraces overlooking
the grand façade of the New York Public Library.

Reservations

The property is now accepting reservations at a preview rate starting at
$295. Starting 1st September, rates begin at $435. Please visit
www.andaz5thavenue.com for details and booking, or call 0845-888-1234.

www.andaz.com

Media contact: Emma Powell, +44(0)20-7385-7090, emma at grifcopr.com