Aussie Wine Named World's Best New 'Green' Drink
By Wakefield Wines, PRNEWednesday, February 10, 2010
SYDNEY, February 11 - Europe's leading drinks publication, The Drinks Business, last night
named an Australian family owned and operated winery winner of the Best Green
Launch at the 2010 Green Awards in London.
Wakefield Wines won the award at The Drinks Business Green Awards which
recognises and rewards drinks businesses for significant environmental,
sustainable and climate change initiatives. The inaugural event comes at
quite possibly the most crucial time for environmental awareness across
commercial industries.
The Best Green Launch is awarded to a beer, wine, spirit or soft drink
launch that has promoted an environmentally friendly cause, has sustainable
issues at its core and clearly demonstrates a reduction in its environmental
impact during production.
Mitchell Taylor, third generation Managing Director for Wakefield Wines
is thrilled to win such a prestigious environmental award.
"This award is a major honour for our family business. Our environmental
commitment is something we all hold very dear to our hearts and for many
years, we have made a concerted effort to protect the future of the
Australian and global wine industry and ultimately future generations of our
family. Winning Best Green Launch is confirmation that we're doing the right
thing," said Taylor.
Mitchell was unable to attend the event though accepted the award via
video cross - saving precious emissions at the same time.
Wakefield Wines, known as Taylors Wines in Australia and New Zealand was
the only Australian entrant in the international Best Green Launch
category(1) and won for its September 2009 launch of Eighty Acres - the
world's first 100% carbon neutral range of wines based on a complete cradle
to the grave Life Cycle Assessment (LCA) compliant to ISO14044.
The LCA, maintained by The Australian Wine Research Institute, allowed
Wakefield to define an accurate total carbon footprint and subsequently work
to minimise emissions prior to off-setting the balance. To assist with the
reduction of emissions, Wakefield has moved the Eighty Acres range into O-I's
new Lean + Green(TM) lightweight bottles that are 40% lighter than normal
bottles and reduce CO2e per bottle by more than 15%(2).
Wakefield then selected Carbon Neutral, an Australian not-for-profit
organisation which provides carbon offsets including Verified Emission
Reduction Units (VERs), to offset the sum of carbon emissions. Wakefield
Wines and Carbon Neutral are committed to purchasing their VERs through
domestic projects, independently certified by the Australian Federal
Government, ensuring the avoided emissions maximise the benefit to the local
environment.
For more information on The Drinks Business 2010 Green Awards, please
visit www.thedrinksbusiness.com or for details about Wakefield's 100%
carbon neutral Eighty Acres wines, go to www.eightyacres.com.au.
Wakefield Eighty Acres is available in select retail outlets for RRP 9.99
pounds. Please direct all stockist enquiries to Stratford's Wine Agencies:
+44-01628-643-510
Mitchell Taylor is available for interview in Australia throughout
February
Media contact: Gillian Martin from Liquid Ideas on +61-2-9667-4211 E: gillianmartin@liquidideas.com.au
Please note due to international trademark restrictions Taylors is
marketed under the Wakefield brand in the northern hemisphere.
After four decades in the Clare Valley, Wakefield Wines remains proudly
family-owned and run. The vision to build Australia's most successful family
owned wine company was set by Bill Taylor who, in 1969, purchased land with
his brother John and father Bill Taylor senior by the Wakefield River in
Auburn. This vision has been nurtured and expanded by the next generation,
Mitchell, Justin and Clinton Taylor, who all have key roles in the
organisation. Wakefield challenges world standards through its progressive
practices, most evident in the family's commitment to bottling all wines from
the 2004 vintage under screw cap, the first major Australian wine company to
do so. Wakefield's ability to meld tradition and innovation results in
regular recognition, both in Australia and on the highly competitive world
stage.
(1) Contestants of the Best Green Launch category included: - Vina Ventisquero, Yali - Wakefield Wines, Eighty Acres - The Pure Green Vodka Company, Pure Green Vodka - The Wine People, Purato - Guy Anderson Wines, CanCan - Vranken-Pommery Monopole, Pop Earth (2) OI-30570 and OI-30571 versus OI-30163
Gillian Martin from Liquid Ideas, +61-2-9667-4211, gillianmartin at liquidideas.com.au
Tags: australia, Sydney, United Kingdom, Wakefield Wines
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