UNICEF Partners With frog design for Major mHealth Initiative

By Frog Design Inc., PRNE
Tuesday, November 9, 2010

frog launches 'Mobile Mandate,' a new collaboration model to drive social innovation through mobile technology

SAN FRANCISCO, November 10, 2010 - frog design today announced a collaboration with UNICEF as the
organization's lead design and innovation partner on Project Mwana, a major
mHealth initiative to improve maternal and infant health and welfare in
peri-urban Malawi and rural Zambia. The immediate goal of the project is to
leverage mobile technologies in innovative ways to significantly increase
mothers' visits to clinics for ante and postnatal care by January 2012.

Mobile technology is particularly important as a communications vehicle
in Malawi and Zambia, as there is little to no other existing infrastructure
with which to reach large volumes of the population. Working closely with
UNICEF's Innovation Team, frog will donate its services pro-bono to develop
appropriate and sustainable mobile systems that will be able to communicate
critical information on clinic locations, availability of services, delivery
of results, the importance of visiting clinics and more, to the people who
need this information most.

"UNICEF and frog share a common vision for the powerful role that mobile
technologies can play in creating efficiencies around delivering life-saving
health services for mothers and their children," said Erica Kochi,
communication specialist with UNICEF. "We are proud to partner with frog and
believe our collaboration can have an immediate and meaningful impact on
improving maternal and newborn health."

Supporting this partnership, frog together with its parent company
Aricent, also announced the launch of "Mobile Mandate," a multi-year
investment to tap into the power of mobile technology for social innovation
projects in areas such as health, education, energy, and economic well-being.
Bringing together deep experience in mobile innovation and design for social
good, Mobile Mandate will enable frog and Aricent to connect Non-Governmental
Organizations (NGOs), designers, technology companies, and social
entrepreneurs in the field, building scalable collaboration models that
create high-impact solutions together with network operators, device
manufacturers, and application developers.

Mobile Mandate will combine frog and Aricent's ongoing social innovation
programs that center on mobile technologies including Project Masiluleke, a
groundbreaking effort to tackle the HIV epidemic in KwaZulu Natal, South
that has reached over 800 million people. In addition to frog's
partnership with UNICEF, further programs include frog's collaboration with
Movirtu, an award-winning for-profit social enterprise that has developed
innovative products to help mobile operators service those living below the
poverty line in sub-Saharan Africa and South Asia. Mobile Mandate will also
support a design research project led by frog Executive Creative Director Jan
documenting the impact of M-Paisa mobile money services in

"Social impact is ingrained in our DNA, and the desire to improve the
world by humanizing technology has been one of the consistent drivers of
frog's success over the past four decades," said Doreen Lorenzo, president of
frog design and executive vice president and general manager of Aricent.
"Mobile Mandate reinforces our commitment to social innovation and
underscores our belief in the ability of mobile technology and thoughtful
design to tackle some of the world's greatest challenges."

"I can think of no better use of Aricent's deep expertise in bringing
innovative mobile technologies to market than the mission of Mobile Mandate,"
said Sudip Nandy, CEO of Aricent. "In addition to our own considerable
abilities, we plan on tapping in to the knowledge of our global customer
base, as this is a goal that deserves the attention of our entire industry."

Additional elements of the platform include support for micro-programs
that give frog and Aricent employees the opportunity to contribute in-kind
services to local NGOs or collaborations with individual social
entrepreneurs, philanthropists and small start-ups.

To guide all commitments and ensure the effective measurement of impact,
Mobile Mandate will be overseen by a Board of Advisors that will include frog
and Aricent executives as well as clients and industry experts. frog and
Aricent will also publish a Mobile Mandate annual report that documents the
progress and results of all programs. Additionally, the report will feature
related third-party initiatives and aggregate insights derived from all of
these collaborations, which may serve as a reference point for best practices
in social innovation.

For more information on Mobile Mandate, please visit

About frog design, inc.

frog design is a global innovation firm and works with the world's
leading companies, helping them to create and bring to market meaningful
products, services, and experiences. With a team of more than 500 designers,
technologists, strategists, and analysts, frog delivers fully convergent
experiences that span multiple technologies, platforms, and media. frog works
across a broad spectrum of industries, including consumer electronics,
telecommunications, healthcare, energy, automotive, media, entertainment,
education, finance, retail, and fashion. Clients include Disney, GE, HP,
Intel, Microsoft, MTV, Qualcomm, Siemens, and many other Fortune 500 brands.
Founded in 1969, frog is headquartered in San Francisco, with studios in
Amsterdam, Austin, Milan, Munich, New York, Seattle, and Shanghai. frog is a
Global Growth Company member of the World Economic Forum.

About Aricent

Aricent is a global innovation, technology and services company focused
exclusively on communications. Aricent combines the leading innovation
capabilities of frog design with unparalleled domain expertise in
communications as a strategic supplier to the world's foremost
infrastructure, application, and service providers. The company's investors
include Kohlberg Kravis Roberts & Co., Sequoia Capital, The Family Office,
and The Canadian Pension Plan Investment Board.


UNICEF is on the ground in over 150 countries and territories to help
children survive and thrive, from early childhood through adolescence. The
world's largest provider of vaccines for developing countries, UNICEF
supports child health and nutrition, good water and sanitation, quality basic
education for all boys and girls, and the protection of children from
violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary
contributions of individuals, businesses, foundations and governments. For
more information about UNICEF and its work visit: www.unicef.org

Sara Munday, Director of Marketing and Communications of frog design, inc., +1-415-489-3073, or mobile, +1-650-387-2061, sara.munday at frogdesign.com; or Christian Moen, Communication Specialist, Media Relations of UNICEF, +1-212-326-7516, or mobile, +1-917-299-1041, cmoen at unicef.org; or Steven Manuel, Assistant VP, Corporate Marketing of Aricent, +1-650-391-1621, steven.manuel at aricent.com; or in the Americas, Jay Nichols of Sterling Communications, +1-415-992-3210, jnichols at sterlingpr.com; or in Europe, Kathryn Darling of AxiCom, +44-(0)-20-8392-4076, aricent at axicom.com; or in India, Shikha Singh Sehrawat of Text 100, +91-981-175-7369, shikhas at text100.co.in, all for Aricent

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