Baby Boomers and New Middle Classes Key to Growth for Consumer Products Companies

NEW YORK, April 12, 2011 - The affluent, aging populations of the developed world represent one of
the most likely sources of profitable growth for consumer products companies
in the coming years, according to a new report by Deloitte Touche Tohmatsu
Limited. Global Powers of the Consumer Products Industry argues that while
developed markets as a whole offer limited opportunities for growth, the
"forever young" attitude of the baby boomer generation represents a
significant opportunity for innovation to address the specific needs of this
consumer segment.

Dr. Ira Kalish, Director of Consumer Business for Deloitte Research* in
the United States, said: "Aging populations in the UK, Germany, Japan, and
even China and Russia offer significant opportunities, and we would expect to
see new products being developed for this group. For example, consumer
products companies are already leading the way in functional foods to help
manage disease, illness, and health and wellness."

The report suggests that the biggest single opportunity comes from the
emerging middle classes in developing economies, with an estimated 70 million
new consumers expected to enter the global middle classes each year. However,
to fully exploit this opportunity, companies must prepare for radical
innovation to deliver the right products at price points that are typically
well below equivalent products in the developed world.

To read a complete version of this media alert or download a copy of the
report, go to www.deloitte.com/consumerbusiness

* Deloitte Research in the United States is part of Deloitte Services LP

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James Igoe, PR Manager, Deloitte UK, +44-20-7303-8247, phone, +44-7971-783533, cell, jigoe at deloitte.co.uk, or Sanuber Bilguvar Grohe, Public Relations, Deloitte Touche Tohmatsu Limited, +1-212-492-3942, phone, +1-917-701-4867, cell, sgrohe at deloitte.com