Baby Einstein Introduces Worlds of Discovery With New Toy & Gear Product Launch

VENICE, California, September 28, 2010 - Baby Einstein, an award-winning leader of infant products, has announced
the introduction of a new collection of toy and gear products designed to
bring the colors, textures, sights and sounds of the world to babies and
their parents.

Ranging from interactive plush to a new jumper, the products will hit
shelves nationwide this summer and bring to life beautiful classical music,
art, language and nature.

"Seeing the world through a baby's eyes and developing trusted products
that truly engage baby are the inspirations behind this new line," said Susan
McLain, vice president and general manager for The Baby Einstein Company
(www.babyeinstein.com/home/). "The new products feature the real world
imagery, classical music, engaging colors and multiple languages that
together make Baby Einstein products
(www.babyeinstein.com/en/products/product_list/) unique and loved."

    The new products include:

    - The Baby Einstein Jumper which is based on an award-winning colorful
      design and features a marquee musical piano with three languages, a
      mirror, teething toy, sun stalk and 'Secure Support Seat' with a
      higher back to support smaller babies. The Jumper folds easily and
      features a 360 degree swivel.

    - The Touch & Explore Discovery Book, which is an electronic interactive
      baby book (www.babyeinstein.com/en/products/product_list/category/books.html?sort)
      that encourages dialogue and language discovery with lights and classical
      melodies.

    - A Lights & Melodies Activity Phone that includes melodies from the new
      Baby Einstein World of Music DVD.

    - Shapes & Numbers Discovery Cards that help introduce shapes & numbers
      through everyday objects. The Discovery cards easily attach to
      carriers, strollers and car seats and feature 3 languages: English,
      Spanish and French.

    - A new World of Colors Peacock with multi-textured activity feathers,
      teethable textures, a crinkle bead chaser, squeaker and baby-safe
      mirror for self discovery.

    - Three plush Baby Einstein Press & Play Pals that introduce baby to
      music and instruments.

The Baby Einstein Company partnered with toy company Kids II on the
creation of the new products.

About The Baby Einstein Company

The Baby Einstein Company, LLC, is the award-winning creator of the
infant media category. The company is known for its best-selling Baby
Einstein brand of baby DVDs (
www.babyeinstein.com/en/products/product_list/category/dvds.html?sort)
, books, music CDs and toys specifically designed for babies and toddlers,
from birth to 2 years old. Baby Einstein products bring the arts and
humanities to parents and babies through real-world images, music
re-orchestrated for infant ears and puppet shows.

In 2005, the company launched Little Einsteins specifically for the
preschool market. Headquartered in Burbank, CA, The Baby Einstein Company is
a subsidiary of The Walt Disney Company.

The Baby Einstein Company, LLC. All Rights Reserved. Baby Einstein is a
trademark of the Baby Einstein Company, LLC. EINSTEIN is a trademark of The
Hebrew University of Jerusalem.

    Baby Einstein Company PR contact: 

    Susan Peters
    Ketchum
    340 Main St., Suite 200
    Venice, CA 90291
    +1-310-584-8317

Baby Einstein Company PR contact: Susan Peters, Ketchum, 340 Main St., Suite 200, Venice, CA 90291, +1-310-584-8317