Beat the Brochure: European Travel Rebounds as Brits Seek Warmth

LONDON, May 20, 2011 - Beat the Brochure has seen an increase in the number of holidays booked
by British travellers to European destinations; this surge has been driven by
trips to warm weather destinations.

Online travel provider Beat the Brochure has charted a significant surge
in the number of people booking holidays to Europe. Basing its analysis on
recent sales figures, the company found that British travellers are heading
on holidays to Crete (
www.beatthebrochure.com/holidays/Greece/Crete/default.asp), the Canary
Islands, Spain and other continental destinations in much greater numbers
this year.

Beat the Brochure also based its conclusion on numbers taken from the
United Nations World Tourism Organization (UNWTO) (unwto.org/en), who
found that the rate of international arrivals in Europe rose by six per cent
in January and February of 2011. According to Beat the Brochure, these
numbers closely reflect their own.

Daniel Ox of Beat the Brochure (www.beatthebrochure.com/) says:
"During the first four months of the year we saw a significant surge in
travel to European destinations. This owed to numerous factors including the
economic resurgence and the harsh winter, indeed many people fled to warmer
spots to escape the weather. This is excellent news as it shows that the
travel industry is beginning to rebound in the wake of the recession, and we
expect that Brits will go on more and more holidays as economic conditions
improve."

According to Ox, Beat the Brochure's customers primarily concentrated on
warm European destinations. He comments: "The surge we saw this winter was
largely driven by people booking holidays to the likes of Tenerife
(www.beatthebrochure.com/holidays/Canary_Islands/Tenerife/default.asp)
, the Balearics and the Greek Islands. Given the ferocious winter experienced
by most parts of the UK this is no great surprise - we are just thankful that
so many people had the opportunity to escape to more pleasant climes."

About Beat The Brochure:

Beat The Brochure's technology brings all the leading UK travel suppliers
together in one simple search, affording our customers access to the very
best deals from leading operators such as Thomson, Thomas Cook and First
Choice.

Our technology also has the ability to bring together a huge range of
hotels, flights, cars and transfers to create your own bespoke package -
offering you the ultimate in flexibility at lowest possible price in one
seamless experience.

Beat The Brochure is part of the award winning Como Street Travel Group
with offices based in Central London, Essex and Blackpool and Florida, now
boasting a team of almost 100 experienced travel consultants.

www.beatthebrochure.com/ is a fully bonded member of the Travel
Trust Association (TTA U0898) and is licensed by Civil Aviation Authority
(ATOL - T7270) offering you and your money the very best in financial
protection and peace of mind at all times.

Contact Information: Daniel Ox, Managing Director, Como Street Travel Ltd, Equitable House, 1st Floor, 88-100 South Street, Romford, Essex, RM1 1RX, daniel at beatthebrochure.com 0800-008-6741